Oren Grad
Member
- Joined
- Feb 17, 2005
- Messages
- 1,618
- Format
- Large Format
Is all of this being deduced from the word "Editions"?
There is no sign of any plan, let alone a realistic one, to establish an automated production line that would allow them to produce a consistent product to a defined specification on an ongoing basis and bring the per-sheet cost down. More from their campaign description:
ONE INSTANT is PRECIOUS. We strongly do believe that analog instant photography urgently deserves a new understanding of quality and our true respect in today's world defined by digital photography.
Beyond doubt, the unique selling points of the glory past are all gone: digital is much more instant, much more convenient, much more almost everything compared to the analog ancestor and, on top of that, it's for free.
ONE INSTANT therefore was developed and designed with all our love and pride to become your most breathtakingly adorable choice...
"New understanding of quality"? What that sounds like to me is "we're going Lomo - we're going to make batches of product with whatever supplies we can lay our hands on, and they're going to be quirky and inconsistent, but it's going to be really cool because analog means a high rate of defects and a high rate of defects means cool and there are people out there who will pay for cool".
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