With a few obvious exceptions, most camera stores are really tiny businesses. The most successful one in this area, which has survived 50 years, is just a mile down the same street from where I once worked as a buyer. But we sold construction supplies. And even at my personal station, we would literally transact more dollars and profit margin in half an hour than any local camera store did in a month. And I was directly involved in only a third of that company. But I had a distinct game plan which included both high-end products, and attracted an especially professional clientele. All the competitors who went with a low profit margin business model never put on enough fat for winter hibernation, so to speak, and one-by one went out of business when the next recession arrived.
Kodak made a massive mistake when they took once abundant cash reserves and used them to buy back their own stocks rather than investing in new infrastructure, or refining and materializing extant R&D. And in their case, Winter arrived early, along with a lot of digital Night Walkers. But that very kind of mistake was quite popular among CEO's at the time, and tanked plenty of manufacturers besides Kodak. Now there simply isn't any more wiggle room for that kind of roll of the dice. Perhaps that's the best for everyone in the long run, at least as far as ongoing film production goes. They might finally understand what kind of niche business model they need to be to keep going forward.
But color film for "scanning only"?? Heck, film scanners themselves are an endangered species. What would be the point in even making and shooting film? That sounds more like business suicide than anything realistic. Any legacy company which forgets their roots entirely is just plained doomed. Even Fuji has the wisdom to still call themselves Fujifilm, even though they make darn little film anymore. But it does tie into them still being the primary provider of color printing paper, in terms of the psychology of it. What if Nikon decided they could make more money on swimming pools rather than cameras and lenses - would anyone buy a swimming pool just because it had a Nikon logo on it?