Reaching the Kids

[trendland]

I don't see anything from that link that indicates a cancellation of the camera. I'd be interested in your source as well just for my own curiosity. I was surprised they were going to even introduce one wondering who their target market was. Obviously they changed it from Joe Blow (when they had a very low price point on it) to film school/professionals when they raised the price into the thousands.

Quite right what you found out - not the smalest indication of discontinuation!

with regards

 

[jamesaz]

I can't speak to what film/camera makers do but I will share this: During the latest winter holiday season my youngest grandkids (5,8 & not quite 11) were over and the youngest had brought an instax with her. As they played with it they were posing and directing each other and sharing the results. Now, they could have easily done the same with their phones (yes, they have phones, except for the youngest but she knows her way around an iPad better than me) but instead were handling a physical object, the print. How much this had to do with the sharing, the touching or that the device was intended for a single purpose is a question I can't answer. This was just an observation. I like to believe it had to do with the tactile sensation but that may just be my preference.