I appreciate hearing about the new film. I don't think Lomo is all bad, they injected some interest in analog and brought in a philosophy that was breath of fresh air when the photography world was becoming mired in obsessive digital technology concerns. But this film release may reflect a criticism that some make of Lomo. Perhaps because of their emphasis on spontaneous shooting not bogged down by involved technical considerations, they don't always provide much guidance in how to use products or improve results generally. It seems they continually come out with a new film, camera or gadget and say, "try this, try that, try this other thing." But I can't see that they do a lot to help folks use the stuff effectively or really offer much on how to improve one's photography generally a with better understanding of composition, lighting and other means. This is particularly problematic with a film like this that is likely to be tricky even for experienced users.