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New Reflex camera

If that is so, it's completely unreasonable.
Such a camera would have nothing to do with Lomography. It would be a absolutely the same IQ as other high quality folders.
A magnetic actuator (voice coil?) leaf shutter in a high quality 3.5 lens with aspherical plastic elements in the middle, perhaps even exchangeable with a "lens board" type construction, would be every bit as good to learn on and use, as a professional or ambitious amateur as a 135mm SLR.
 
I am so sick of these people who want to produce new products for film or encourage new people to shoot film. Who do they think they are?
Problem is such a failure puts the whole field in a different light for investors and manufacturers. It also creates FUD amongst film shooters.
It's not free to fail. Not in a personal sense and not from a public perception view.
It also makes a huge difference how you fail.
This just appears to be stupidity. It would a completely different thing, like it appears to be the case with Ferrania, that it is one accident and problem after another.