Photo Engineer said:
r-s;
I assure you that every form filled out did reach Kodak and was read.
I also want to inform you that the copy address on the sheet was intended to reach the individual who presented the paper, and they did reach him as well.
This was an effort to determine interest in such a product, as interest among the members of the press and the consumer public, in general, was close to NIL as far as I know (my own opinion based on general interest in analog products).
The interest was nil? In a product they didn't know
existed?
Go figure!
Photo Engineer said:
So, although the film has not been produced, and has not been, except in reachearch quantities, Kodak management now has a rough estimate of intetrest in producing an entirely new product.
Not really, since MOST of the market, via representative sampling, was NOT apprised of the product's
existence!
Look, they've got my name and address. They've sent me samples of film. (Sometimes they even managed to have the sample arrive shortly before it was discontinued, or rather, "renamed"!)
I received
nothing from them regarding this product -- either via mail (as I said, they know where I live), via email (they do send me notices every month or so to go look at the updated "magazines" on their website), or via carrier pigeon (I just checked my barnyard, "just in case"
And lest you think I'm "focusing on
me", I'm merely using myself as a typical example of the countless "pieces of the market" who were
not allowed to find out about this product. I mean, not
allowed! Blocking access to anything beyond the
abstract is tantamount to treating this product like a state secret, which is anathema to
any rational concept of promotion, or even determining
interest in it!
At the very
least, they should have put up a website with some descriptive info (more than that abstact!), some example photos, and a "click here for more info/if you'd be interested in buying this product" link, to take people to a web form.
I've noticed that they have
no problem whatsoever in making me fill out
voluminous forms in order to receive product samples. So it's not exactly like the technology is out of their reach.
I found out about this by happenstance -- I glanced at a message in a mailing list I receive, because the header struck my fancy ("Kodak ISO 24,000??")
That in turn directed me to a blog, which didn't say all that much, but did have links to this thread (ergo, my appearance here), and, the abstract to the white paper covering the product.
I searched in vain down that path -- I could not find
any more info! They didn't even let "mere mortals" see the actual paper
describing the product! The abstract was a dead end. Incredible.
And the only ones who even saw "the form", from what I gather, are those who were at the event, and those who happened upon this thread.
That ain't exactly reaching out and grabbing the market by the... "heart."
They want to judge interest in a product, but they won't even allow "the market" to read anything beyond the
abstract???
Sheesh!
Photo Engineer said:
So, my take is this. Kodak does something to show that research and new things in analog photography are still going on, and they try a unique method to contact those who might most be interested, and all you can do is find fault.
Oh, please. That's just silly.
You say "they try a unique method to contact those who might most be interested"? LOL! What will they try next, smoke signals? Tapping the water pipe with a spoon to send out the news in Morse Code?
This was a classic case of "hiding your light under a basket."
Plus, I offered constructive criticism. Go re-read my post if you didn't catch it on the first pass.
Photo Engineer said:
Well, the problem is that you represent the type of people I see griping about Kodak all the time.
Yeah, "my kind", eh?
Every wonder where "we" come from? Who "created" us?
I'll give you a hint: it wasn't Agfa. Or Fuji. Or Ilford.
When lots of people complain about something, then maybe, juuuuuust maybe, that "something" ought to consider asking if maybe
it is the reason for the complaints, instead of lashing out at all the "complainers."
Photo Engineer said:
Heavens knows that they need someone to keep the fire lit under them, but this case is kind of unique and I just cannot understand how this can get you so upset.
Well, perhaps that's because I'm
not "so upset"!
Please do not impute emotions to me based upon your conjecture and/or projection, OK? I will do my best to reciprocate.
One major reason I'm
not "so upset" is because I already have a lifetime supply of "NLA" emulsions, held in stasis via the miracle of Freon. Sure, I'm not real pleased at having to go to the time and expense of building my own lifetime inventory, but, I've been through worse, and my health is such that there'll be enough film remaining to tide my son over at least until he reaches early adulthood. Then, it can be
his problem. (How Keynesian of me
Photo Engineer said:
This was a major change in direction for them, to gain market information. Just the kind of thing you are complaining about. Take it as a gift from heaven that they are doing this and quit your complaining.
A "gift from heaven"?
NOW who's all emotional? LOL!
As to it being a major change in direction to gain market info, sorry, I am just
not buying that, not for one instant.
I cannot bring myself to believe that Kodak does not have working relationships with at least
one major Market Research organization.
And by the same token, I
cannot bring myself to believe that
any MR outfit worth its salt would allow "the above" to be conducted as (or represented as) an MR study.
The presentation, as related (from what I've read thirdhand), including "the form",
reeks of "nerdwork", i.e., the kind of thing that engineers come up with when tasked (either from heaven... um, I mean, "from above", or, "
self-tasked") with MR duties.
Engineers are great at creating "things", which is why they're engineers, and not MR wonks. MR wonks are good at doing MR, which is why they do MR work.
Photo Engineer said:
I have a funny feeling that if Kodak were to announce an iron clad guarantee that Kodachrome was to be produced for a minimum of 10 more years and that they were reviving Ektar 25 and Super XX, you would find something to complain about.
Well, you just confirmed your complete inability to do a "cold read" on me (unless you were going to include something like, "at fifty bucks a roll.")
Photo Engineer said:
If Kodak got enough comments like yours, they might cancel the whole thing and say "You see what it is like out there? No use doing this, we can't make anyone happy so lets just do digital as the majority want that."
PE
Well, there we have it in a nutshell.
Kodak can get all snippy, offended at their customers, and make a major marketing decision on an emotional basis -- and that's fine.
But heaven forbid their
customers "get emotional" over the loss of a favorite product -- that's just
wrong!
So much for that whole, "The customer is always right" thing.
RIP TCIAR!