Yea fair I see where you are coming from, I own a lab and the issue I see with so many amateurs getting into this, is that these gimmicky films get sold to them and there's a lot of misinformation on what the film actually is. And we're constantly having to explain to people that all these films they buy are just repackaged. we already have kosmofoto which is repackaged fomapan, now ez400. Not actual photographer would buy this, it's literally just preying on amateurs in my opinion. Of course it's not sinister, I have nothing against the guy that makes this film. Just my opinion. We've had multiple customers ask us why we don't "formulate" our own film and I have to explain to them I can't just send an email to kodak and get my own film. A new film would be millions in r&d. These aren't "new" films. Anyways I guess it is good for the industry to have new products to generate interest, even if they don't do anything new or actually different