Not just the young folks, either. I've used film for fifty years. I don't care if my materials are made on Mars, as long as they do what they're supposed to do.
Changes like this, however, are why I've been headed for mix-my-own chemistry for the past fifteen years. Caffenol derivatives, Parodinal, Mytol, hombrewed D-23, D-76, and D-72, etc. If I'm mixing them myself, some corporation with eyes only on their dividends and annual report can't change them just to make them cheaper -- and in the process, I save a bunch of money.
As long as I can buy metol, phenidone, and a few other fairly simple chemicals (many of which are so common I get them at the grocery store), I'm not dependent on any incarnation of Kodak for my chemicals, only for the film (and there, we have Fuji, Ilford, Foma, Efke, Shanghai, etc. to keep them honest).