Marketing of film names

cliveh

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When I first noticed Panatomic X, I thought what a great name. If you were marketing a new film, what criteria would it have? And what would you call it?
 

BrianShaw

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I'd use a very simple and generic name: F.I.L.M. and F.I.L.M.
 
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cliveh

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How about Multizone Chromatic
 

mshchem

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Boy pretty hard to beat Panatomic-X



Supernitropan-X sold in 18 and 36 exposure cassettes (36 and 72 exposure half-frame)

 

pentaxuser

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The name that always intrigued me was "Fantome 8" -a real name if anyone recalls it. It sounded the kind of film a "hardboiled " private detective a la Raymond Chandler would use, say Sam Spade - now there's a name to conjure with for a private detective if ever I heard one

pentaxuser
 

MultiFormat Shooter

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cliveh said:
When I first noticed Panatomic X, I thought what a great name.
Click to expand...

Does anyone know where the name Panatomic-X came from? I would think the "pan" is for panchromatic, but what about the "atomic" part of the name?
 

Agulliver

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DownThe Pan 100

In this day and age if I were marketing a new B&W film I'd probably try and include "analogue" in the name but one must be very careful how one truncates that...."AnalPan 400" really doesn't quite hit the spot.

TradPan if it was a traditional type formulation

I always liked Fuji's name "NeoPan" indicating it's something new while keeping the familiar "pan"
 

ant!

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SpaceX, with no reciprocity error for astrophotography
Pantone for a color film.
PanTher for very dark blacks.
Pan-ama for the tropical rain forrest colors.
 
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cliveh

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Pantropic colour film for those South American adventure holidays.
 
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cliveh

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Panafricana
 

MattKing

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Super-XX.
And it is Newer and Improved!!
 

ant!

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Don_ih said:
Things "atomic" were trendy at the time - just like X was trendy.

People are more likely to appreciate grain these days, so maybe a roll of Sandpan 100 or Gravelpan 400 would fly....
Click to expand...

Full-Grain! Whole-Grain!
 
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