Well Mark, basically it´s like I said before: We use this expression to catch people´s attention - and of course, it´s somehow provocative. The creation of a "standard" would assume a general acceptance. We do not seek general acceptance for our project, but understanding of the ideas which lie behind it. But I see that our website might suggest that we are trying to create a standard.
The creation of our "rules" of course arouse from the fact, that we wanted to differentiate our working method - which to a big degree relies on photographic perception, a feeling for the moment and the ability to pre-visualize the final image, but mostly on the fact, that our photographs often show unique moments, conditions, scenes or whatever and are not conceptual work - from, for example, a postpro-orientated working method. Example: For us, it makes a difference if an image of an interesting detail of a landscape is being created by taking a photograph of this detail, because you have found this special detail while walking around, or if you create this image of a special detail from the bottom up (like a digital artist would do) or alter an existing photograph. I do not care if this is important for you - since it is important for me.
For my kind of work, it is in fact relevant how the pictures were created. I am not an artist, I am a photographer. To me, photographing is seeing, finding, and capturing.
Regards,
Jan
P.S.: The quote of HCB in your signature also is true for me. To me, seeing and capturing the moment is different than creating this moment from the cradle.