Aristophanes
Member
- Joined
- Mar 4, 2011
- Messages
- 513
- Format
- 35mm
You are right. But not only the lack of demand is a problem. Cost is a problem. Kodak is too big for the market. Market is smaller than in the past, BUT THERE IS AND STILL WILL BE THE MARKET. I am 100% sure that kodachrome and ektachrome would be profitable, if costs were fitted into smaller company.
Kodachrome was in a league unto itself due to the complex uniqueness of processing and the cost. It required substantially more volume than it was selling to stay economically viable.
There is too much production capacity, too many companies, and too few customers. The market is something like 95% smaller now, and still shrinking. Sadly, there has been no consolidating force to draw the disparate elements of film production, processing, and camera production back together as they were when film was in its infancy as a mass consumer item with one supplier (Kodak). Mass production requires mass consumption, as George Eastman knew back in the day. Kodak was not only the dominant film manufacturer, it was the dominant manufacturer of cameras and for a very long time, processing and printing. It's my opinion that is where analog roll and cartridge has to go to survive. Only then can it achieve the lowest overhead and the most flexibility at reaching its market, allowing film to stay affordable enough for a semblance of the consumption necessary. Film doesn't scale too well as an industrially supplied product. A niche market cannot survive with too many suppliers. Wrong product for that approach.