Again- Kodak offered up their film division for sale in 2012. No one took them up on it. Kodak shopped it around because Kodak long ago wrote off the film business. They have no interest at all in being a film company. Read glassdoor.com and see what Kodak employees write about the company. It isnt pretty.
Kodak hung out the FOR SALE sign on their film business. They made it very clear that it was there for the taking. Some Hollywood execs even considered it but took a pass, just like everyone else.
In 2014, when Kodak fell 90% short of their expected film production and layed off 100 staff in Rochester, it was again floated that Kodak would sell of their film business to private equity. Here's a clip:
"The more likely scenario, Conboy says, is that Kodak will look to sell its existing film manufacturing operation to a smaller group, perhaps a private-equity firm. If that were to happen, Conboy expects that manufacturing would continue in the same location with the same employees. "For that to be possible, there would have to be someone out there who believes that enough motion-picture film revenue can be generated that it's worth paying up for that business," he said. "
The only reason I can see for Kodak to keep that business would be if no other entity sees the potential to pay for it, thinking they could run it more profitably. But I don't think Kodak wants to be in the business in the long run, because there's not enough revenue there." (source:
http://www.studiodaily.com/2014/10/after-more-layoffs-kodaks-film-business-may-be-in-jeopardy/)
Again Kodak management does not want to be in the film business. Everyone out there knows this. They have stated countless times it's not their core business. It's a distraction from their printing business.
Yet they have not been able to find a buyer for it. Why is that?