These discussions are always amusing. It happens pretty much every year - one of the film manufacturers (and bear in mind, there are VERY few of these, worldwide) announces a price increase, and then the forums get all sore and fussy about it and direct their hostility towards the manufacturer of their favorite, darling films.
Then, a few weeks or months later, one of the OTHER manufacturers announces THEIR price hike, and the villagers storm the castle with pitchforks all over again, aiming their ire and the other company. Its all too predictable.
I get it - nobody wants to see film get so expensive that it's priced out of reach. I've set personal price limits on the materials I use and once prices exceed that upper limit, I will choose something else. (I won't pay more than $10 per roll of 120 film, and many films are at or beyond that price now. I've been using 8x10 sheets of FP4 - its my absolute favorite film - but once it exceeds $200 for a box of 25, I am not buying it anymore) But the complaining and moaning and angry "Kodak can drop dead for all I care" is pointless. We could easily be in a position where there are NO MORE film manufacturers. Then you'd have something to b*tch about.
Be glad you can buy film at all.