Wow, Godwin's law satisfied out of nowhere!
And on the motion picture side most studios are reviewing all film production due to the risk Kodak presents.
There is no profit.
And start hunting very aggressively for new consumers, while preparing to enter adjacent markets and focus marketing on places where it will pay off. That is a liberal paraphrase of the very successful strategy adopted by the cigarette makers after all-out war was declared on them several decades ago.
I feel like we're running around and around the same mulberry bush and certain people are just not going to be shaken off their misconceptions
So, Kodak should target children and unregulated third-world markets? I'm not sure that's going to work for them.
That is not quite true in the current context. Kodak is now in chp 11 which means that the liabilities counting against profit are set aside for adjudication.
Simply saying "there is no profit" is akin to saying that someone in bankruptcy doesn't have spending money. It's just not true. Yes, there are enormous legacy costs etc. that Kodak must deal with, but chp 11 gives them an umbrella under which to reorganize and to spin off profitable businesses. Chp 11 allows you to figure out what is and what is not sustainable business. What isn't sustainable gets liquidated, usually making the sustainable parts much stronger.
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I feel like we're running around and around the same mulberry bush and certain people are just not going to be shaken off their misconceptions, and would prefer to bait others. Perhaps it is time to close the discussion.
I am just stating the facts the financials present. The capacity to salvage Portra, Ektar, Tri-X, and T-Max and the motion picture stuff that holds it all together depends on getting the FPEG line away from the dynamic described above. These are the analog crown jewels of the company, but they risk utter termination if their support structure starts to cost the other side of the balance sheet which the creditors value because film is clearly losing over 10% of its market per annum and the digital products are not. It is highly likely that whoever buys Kodak's FPEG will be looking at a market a further 90% depreciated from its current gross revenues.
So Aristophanes, you don't think Fuji would be interested in acquiring the relevant IP and licenses at bargain-basement prices and using it to solidify their own market base? Do you see my point at all?
So Aristophanes, you don't think Fuji would be interested in acquiring the relevant IP and licenses at bargain-basement prices and using it to solidify their own market base? Do you see my point at all?
Right because, you know, buying anything that may reduce in potential size or revenue is just a sucker's bet, correct?
Maybe it'll keep going forever until it's use has depreciated negatively, where it's at -50%.
So please, dear Oracle, tell us what film's use curve looks like for the next 2 decades...
Some must already be getting their panties in a bunch. At the Freestyle web site, as of this moment, the following items are not in stock anymore:
Kodak Tri-X 400 24exp
Kodak TMax P3200 36exp
Kodak TMax 400 36exp
I don't know if that means anything, but I have a feeling folks have been buying a lot of film 'just in case'.
So I just ordered another 50 rolls of Tri-X, and 15 HP5+ too *just in case*... Help! I think my panties are in a bunch.
I think Fuji's got the same or worse demand problems for film than Kodak, but Fuji's other lines are so profitable, and Fuji is a dominant brand in Japan, they may forge on for awhile, dropping less profitable lines....
Check your math.
Likely similar to the market for brand new film cameras.
Or for brand new motion picture cameras:
http://magazine.creativecow.net/article/film-fading-to-black
plenty of us will still continue shooting until the day *we* actually die.
A Kodak formula would have trouble being made in a Fuji plant.
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As much as you'd love to see film die, plenty of us will still continue shooting until the day *we* actually die.
You see, that's the problem.
It's not about you.
It's about film for future gens. It's a valuable cultural resource so we don;t all suffer from single media tunnel vision.
I'll let you get back to your self-centred navel gazing, tongue in cheek, of course.
You have already been shown a number of makers of new cameras, and if you head over to DPUG you'll see that 2 new dedicated scanners for 120 roll film have just been announced. Nikon 120 capable scanners sell for 30-100% more in the use dmarket than they sold for when they were still made.... are hampered by the fact there are pretty much no new film or motion picture cameras being made now, the major scanner manufacturers have stopped dedicated 135/120 scanners
As you have tried to ignore for so long, Kodak has made a profit with film during the last 10 years. You love to quote Ron Mowrey in full text whenever something he writes supports your doom&gloom attitude, so you might as well trust him if he writes about the profitability of Kodak's film business.It's kind of hard to grow revenues under those circumstances.
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