Kodak is a company with a problem, they virtually owned the film market, 10 years ago, then they got on the digital bandwagon, thinking that it would be a walk in the park. The problem is that meant you were going up against, the big 4 computer printer builders, Canon, Epson, Hewlett Packard, Lexmark (in alphabetical not market size order). These companies make printers, ink and paper, if I am looking for standard photo paper for my Canon printer, I am most likely to buy Canon paper, since it's made for my printer.
Once Kodak realized that the digital market was going to be much tougher then they thought, they had frittered away so much of the film market, they had lost most of it, permanently.
So now they are in a downward spiral, of needing to cut costs because they don't have the sales, so they merge product lines, which leads to less sales, which leads to more cost cutting, ad nauseum. Eventually they get small enough that someone will buy them out, move production to China or India, research to somewhere in Europe, and a very large hunk of real estate in Rochester NY will be for sale cheap, and laid off people will wonder what happened. Hopefully for our own Photo Engineer he has enbough years in, that he can take an early retirement package, and move on.
In many ways Ilford had a much better approach, by keeping it's analogue and digital divisions as separate entities, the company was able to sell off the digital division and reorganize the analogue division and both survived.
The only way to save Kodak at this point, is to spin off the digital stuff, get back to it's core film market, and bring out products that nobody else has. Even if some of those products are ones that Kodak has killed off over the last 10 years. Get the engineers to work on making those products better, like a B&W paper that works with colour negatives, but gets souped as RA-4 (black dyes). A definitive reversal printing methodology that works with any RA-4 process Kodak paper (including the new black & white one). Smaller developer kits, like 1L and 2L for the lower volume processor. Maybe low temperature (20℃) C41, E6 and RA-4 processes, there is a lot left for Kodak to do, rather then shrivel up and die.