I’d like to add something about the Kodak brand. I find it a catchy and intriguing word, well chosen. Learnt to know it as something big and constant, it was simply here. No photo dealer without Kodak with her or his shop. Later I understood that professional motion-picture products were named Eastman so-and-so film while amateur films went Kodak. From that I deducted an awareness of things not common in Europe. But what is the American supremacy based on?
Practicality. It went lost, everywhere. Peoples’ minds work so abstractly today, frightening. Common sense, a feel for things seem to be unimportant, people have decided theoretically before having made their feet wet. When I clean the drawers of my fridge I need a long circular brush to reach down into the narrow valleys. Things get clicked together on computers without a thought of their use. Managers who don’t know how a product performs in everyday life can’t serve a company. Whether Kodak can afford to sustain theorists is outside my knowledge. As an experienced cameraman and repairman of movie cameras I’d have thrown the prototype of the announced Super-8 camera through the window. May the future disabuse me, it still has no decent finder, a finder that lets me use the camera without the consumption of electric energy, a finder that does not shine in the dark, a robust finder that lets my eye relax on a longer distance. The display shown needs to be observed over a rather short distance, the more so, if I want to control focus.
Analog renaissance? You don’t say, Jeff Clarke.