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Kodak Alaris may be getting a fee from Eastman for each of these 2 films sold directly by Eastman. It's a way of keeping the price down to about $10 a roll because you're basically eliminating an extra distributor which is just an added, unnecessary cost. It opens the market to just regular photographers who can't afford expensive Kodak pro film. The fee protects the deal between Alaris's and Eastman made when Eastman went bankrupt. I could see 1 hour development-printing outlets opening up again providing 4x6" prints. Photo albums anyone?
 
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My son sells photo albums on line in Ireland (population 5.5 million) and he makes a nice profit from it. It is a very niche market but maybe your other predictions will come true also.

This new film should help his business once they start selling it in Ireland
 
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This new film should help his business once they start selling it in Ireland

He ought to include a "free" roll with the albums he sells. Drum up new business.
 

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Kodak Alaris may be getting a fee from Eastman for each of these 2 films sold directly by Eastman. It's a way of keeping the price down to about $10 a roll because you're basically eliminating an extra distributor which is just an added, unnecessary cost. It opens the market to just regular photographers who can't afford expensive Kodak pro film. The fee protects the deal between Alaris's and Eastman made when Eastman went bankrupt. I could see 1 hour development-printing outlets opening up again providing 4x6" prints. Photo albums anyone?

I think we would be wise not to underestimate Kodak Alaris' global distribution capabilities. EK lost all that. It's actually unclear what distribution method(s) they're using for these films.
 
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