The owner of Kodacolor trademark is Eastman Kodak. Clearly, Kodak Alaris is out of this.
View attachment 408491
A quick search in the same page shows that Ektar, Ultramax, Tri-X, Gold and Ektachrome are trademarks owned also by Eastman Kodak. I didn't find any film trademarks owned by Kodak Alaris.
Kodak Alaris is the exclusive distributor of some photographic films, they own nothing.