Kodak Alaris may be getting a fee from Eastman for each of these 2 films sold directly by Eastman. It's a way of keeping the price down to about $10 a roll because you're basically eliminating an extra distributor which is just an added, unnecessary cost. It opens the market to just regular photographers who can't afford expensive Kodak pro film. The fee protects the deal between Alaris's and Eastman made when Eastman went bankrupt. I could see 1 hour development-printing outlets opening up again providing 4x6" prints. Photo albums anyone?