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"We will not be returning to the old website design. Ironically, we had many complaints that the old sight was terrible at searching (which was true) so we designed a website that is phenomenal at search and refine (which it is!) and now people want the old menu system back. Change is always difficult! ..."
The new KEH site is okay for lenses and bodies, but lousy for accessories.
As an example, try searching for a focus screen for a Mamiya 645 Pro.
I find it difficult, to agree with those who like the new KEH website. I cannot even . . . . . find a "compassionate understanding" . its maddening. I'll go to the auction site.
Like I said, its not really hard to navigate around the new site.
I emailed KEH earlier today and asked if they planned to go back to the old web design as the new design was awful, and that I'm not the only one who thinks so. Here's the reply I received:
"We will not be returning to the old website design. Ironically, we had many complaints that the old sight was terrible at searching (which was true) so we designed a website that is phenomenal at search and refine (which it is!) and now people want the old menu system back. Change is always difficult! The new site is also much better for use with mobile devices. We are planning on launching a newly designed website very soon. In the meantime I would encourage you to type in what you are looking for in the search bar, then refine the results by clicking on the boxes on the left side, that works great! (though most often what you asked for will be the very first item listed in the results). You can also shop by brand, category, format etc., and selections are in the drop down menu under the purchase heading.
Thank you for your feedback, we appreciate your interest in KEH camera and hope to earn your business!"
I feel the new site's search is phenomenally bad, often giving results not even related to search terms - it mixed in Nikon items when I searched for Bronica! It certainly is easy to use, but not to get effective and meaningful results. Also, if this new site is so wonderful, it is odd they would be working on a redesign so soon - it sounds contradictory. I agree with Ken, I did not have to search on the old site. I can't imagine people in the market for their wares are so random in their wants that they would require a search, given the old site's competent indexing.
Their new site pushed me away, and I've not looked back. It takes far more work/time to get the same results as the old site; emphasizing form over function does not work for me. I don't shop online to look at slick sites - I do it to achieve a goal. If the new design was a least as functional as the old I would not have left. I don't think they designed it themselves, though. Rather, it has all the indications that they were sold a package altered for their type of business.
Its not really that hard! Lets say I want to search for all the Bronica gear.
From the Home page, I hover over Purchase, which displays a menu and then I click on "Shop By Brand"
From the resultant page I click on "Bronica"
That's it, I have all the Bronica gear in front of me! On the left, I can filter to what specific gear I want to look at. I want to look at SQ lenses, I select "Fixed Focal Lenght......" in sub category and "Bronica SQ" in Mount Type.
Its not that hard!
After learning how to use it, I much prefer the new website
The decline in stock has been happening for quite a while - when I first bought my Bronica, they had tons of them, all the lenses and so on. About 18 months ago is when I really started noticing the drop off on Bronica gear specifically (I think I even posted here about it). This was before the new Website launch.
No, the searching aspect is not hard -- but the site's organization no longer provides the much better, enjoyable, and more satisfying experience we used to have and still want.
AFAIKKEH has stopped buying film and darkroom equipment,at least that is what we were told whrn they bought fromour club.
This.
And then "Sort by price, low to high" to find bargains.
No doubt the new site flow works mechanically. But that's only a minimal expectation in User Interface design. More important is for the design to both work mechanically and provide a pleasant user experience. An experience so pleasant that it hooks the visitor into wanting to return again and again, even when they're not searching for a specific item.
Think of the automotive driving experience. Any vehicle in working condition can supply one with four wheels and motion. That's a minimal expectation. But the differences between driving a Honda, a Ferrari, a classic '65 Mustang, and a cement truck could not be more diverse.
If Ralph is correct and a decision has been taken to back away from film camera sales (to go digital, so to speak), that could explain a lot. Their user experience may now be targeted to a younger demographic accustomed to experiencing flashier online presentations of data viewed on significantly smaller screens. Meaning bigger pictures, but less visible content on each rendered page.
Ken
It appears that while a majority of respondents to the survey didn't like the new feel, less than a fraction of a percent of the registered users had actually responded - and further to that. Keep that in mind, that while there are 10 or 20 people whining that its all turned to shit, there are probably 1000's of people who are either indifferent or happy with what they see........
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