Alan Edward Klein
Member
True that. Here in the USA in the film world, the big blow came with the Hollywood writer's strike around 2008. Prior to then, most scripted television (whether cable or broadcast) and feature films were still shot on negative film. The strike brought in a lot of reality shows that were digital video, and that just stayed the norm in TV after the writers came back to work. It was sheer inertia that had kept Hollywood shooting thousands of feet of negative for as long as it did.
Is that when digital picked up the term "soap opera look"?