Let me introduce myself. I had a brief flirtation with CDs 1987-89 before going back to vinyl and never looking back. I buy CDs only where the music is not available on a better format (vinyl or 24-bit lossless download...I miss DVD-A too). 80% of my music listening is on vinyl. 10% from magnetic tape. 10% digital. I even have an office turntable. I realised that tide was turning about 10 years ago when my cousin visited with his kids. I was searching for a record cousin and I used to enjoy as teenagers and this 10 year old kid said "Ooooh, vinyl. Do you know they're better than CDs?". Even Audio-Technica are re-releasing the Sound Burger. Record players and turntables at all price points are selling. Last year the most popular Christmas purchase from one major, mainstream retailer in the UK was.....a turntable. Rega now do great business at the Ideal Home Show. I've even seen half decent, non-destructive turntables on sale at the supermarket (yay Tesco!).
And no, one does not need a turntable and amp that cost as much as a car. While I am very happy that I invested in a Systemdek for home use back in 1991 (probably the most shrewd purchase I ever made), my office turntable is a modest 80s model sold under several names (Sansui, Memorex, Marantz to name three). And even through my 42 year old Realistic micro amp it sounds audibly better than streaming from my office computer. A few years ago I restored my late father's 1960s Garrard and gave it to a friend who plays it through a Bose bluetooth speaker. Knocks the socks off Spotify etc.
In the last four years (pandemic aside) I've been seeing a lot of small bands at a jazz and blues club. They've also seen a shift into people wanting to buy their music on vinyl records and not CDs. Music lovers who want to *listen* to the music. I have a fair few musician friends (including one or two famous ones) who say the same, their music is selling on vinyl and they're starting to actually make money from music again. Let me tell you, Spotify reduced a man who has had a near 50 year career at the sharp end of rock music including a decade as a full member of a household name band to driving a 15 year old Honda Civic because he makes almost no money from streaming.
As for film being a fad and driven by the come and go weird films.....again....read the info being presented. Kodak are hiring people to manufacture 35mm C41 film because of specific, sustained increase in demand for colour 35mm film. Retailers cannot get hold of enough C41 colour film. Film cameras are flying off shelves of brick and mortar shops and prices on auction sites and even charity shops/flea markets have doubled in recent times. TALK to the people selling these items and they tell you people are buying them to use, not to display or turn into a novelty desk lamp (oh, the horror).