This wasn't supposed to be a digital versus film thread, or even a thread discussing the reasons people shoot film instead of digital. We have all discussed film and digital and why people shoot one or the other ad nauseum.
I thought we could discuss specifically what apparent psychological barrier or social inertia...
Fair enough...
My wife has this dog. All he does is lay around the house and sleep. But he is supremely attuned to the pattern of noises present around him. If he senses even the slightest noise signature that indicates someone in the room is standing up, he is immediately up on his own feet and ready to move.
Mind you, he doesn't actually move. He just stands and waits to see what direction others are moving before he, too, then moves in that same direction. When the others later sit down again, he sits down as well. And begins sleeping and listening again.
Why does he do this without even thinking?
Because millions of years of evolution command him to, and cannot be ignored. Because that hard-won instinct tells him there is safety in numbers, and danger in isolaton. Because he knows that wolves only pick off those stragglers who trail the herd. And because he also knows his odds for survival are greatest if he can manage to remain dead center in the middle of that herd.
When people say "it's the marketing," they are not talking about rational appeals to a higher order reasoning species (us), where the pros and cons of the movement or change in direction (the pending purchase) are carefully weighed and analyzed in isolation. Even though these factors will most certainly become a part of the final decision.
No, the base appeal of marketing is to the same unspoken instincts which drive the dog's survival behavior. Fear of danger. Of being left behind. And therefore isolated. And therefore vulnerable.
The spoken marketing message is to convince you that you have a problem (danger), and they have the solution (safety). The unspoken message is that failure to addess the problem by purchasing their solution is the functional equivilent of the dog not standing up when everyone else does.
Once the hook has thus been set, then decisions regarding price, performance, availability, and suitability can be addressed. The already standing dog analyzing exactly which direction he must move to stay in the middle of the herd.
But the fundamental decision to stand up in the first place - to purchase what you have been told by the marketers is in your best interest - has already been made, and will not change. It can't...
Ken