Yes there was a chance to increase prices (as with any new product) but not as much as some labs wanted. The market will always dictate. From a labs point of view, APS was very easy to handle..
Hi foc!
OK - from this point you are right - it was of course a chance to increase pricing - but that was not
the full conception from the "lab side view"!
APS was intended to come as the biggest deal in history of photography!
From the knowlage of today it sounds (from the backwards sight) like a joke - but it is true !
The advantage to labs was more in regards to minimize costs (automatiation)! The investment for
new machines was high - but from the economical factor - big labs felt fine!
But listen : the highest premise was to reach a maximum proportion of APS in concern to 135-36 in a short run, the perspective
in regard of the long run was to replace135films for the
amatheuric sector >90%
!!!!!
So the full conception of APS (to labs side) was for bigger and biggest labs! Of course one made
some offer to minilabs because the final solution was the replacement of 35mm film !
And minilabs would had lost there business ! You mentioned calculation!
Was the intention to destroy the business of minilabs? Of course not (minilabs have played a role)!
But in case of trouble the deal was made with big labs!

!
The technical side of APS design :
The conception was a modern small cassette without the need of perforation! Amatheuric
cameras had a high marked penetration from motorizised types!
The conception was in regard of smaller cameras AND higher format!
Engeneers offered prototypes from flat cassette with more space (~15 - 20% in comparison to
24x36) - that was an advantage in regard of quality AND smaller cameras!
Canon and some others made contracts with Fuji and Kodak (last ones offered the willing to bring that film format APS had a need of ! (There advantage = higher pricing) - do you remember Agfa APS FILMS btw?
What about the role of labs in that play ? A magnetic stripe onto the film to record the data of first
made prints! The need of second prints for amatheuric photographers was over decades to have same colors like they got from 1. printings!
The issue that (in some cases) a second print was better filtered than first prints (for example
from other lab) was the all time problem for amatheuric shooters = (prints looking not the same like the first ones)





So a same bad filtered print was part of the need of the recording datas beside recorded
cropping with APS magnetic track!
Of course the oposite was also within that guaranteed workflow (same correct filtering

)!
At last the profit from more negative format was away because Canon and other cameras manufacturers wanted much smaller camera design (big labs decided to magnetic track to print different formats (high , classic ,panorama)

Panorama???
In fact many people ordered panorama prints (how nice by the way

) from negative squere with much to smal space !
What was the intention? A new generation of cameras to replace more of a billion 35mm systems
of the worlds saturated market! A higher automatization grade for labs to reduce their costs
(Not possible for mini labs to the short run) And a better quality!
So that last part (better quality from film negative) was the new duty for film manufacturers!
Both (Kodak and Fuji) guaranteed highest quality with APS (never seen before )!
So we may ask PE again - : how to get much more quality from smaler negative squere with more
speed? Hope you can feel that irony PE!
Impossible ! But at this point the APS intention changed into "Hocuspocus"

!
Kodak and Fuji have given guarantee for much more quality from films with more negative squere
but within the APS consortium camera manufacturers decided to smaller format!
Both kept their promise - a new generation of films with phantastic improvements came out!
With these new film technology APS indeed compensated disadvantage of smaller format!
But what about the replacement of 135-36 format?
Kodak and afaik Fuji reserved new film technology exclusive for several month for APS



?
BECAUSE WITH NEW FILMS 35MM HAD OF COURSE THE BETTER QUALITY IN COMPARISON!
THAT WAS THE FINAL END OF BOTH (FIRST APS, LAST 135 FILM) DUE TO UPCOMMING DIGITAL!
Remember : there was a bestselling Canon IXUS (APS) but the 2. Canon IXUS (Digital) was sold
with numbers of factor x20

!
So the conception of APS consortium was like to dig own graves! And camera manufacturers win
that battle (replacement of 35mm film > 97%) but for the long term they also digged own graves!
Because electronic giants entered the photographic market : Sony for example!
Have you heared about a camera (no video) from Sony in the past?
First Minolta had to die!

!
with regards




!