I saw this the first day the kickstarter was up - unfortunately even then the first "cheapies" were gone, otherwise I'd have backed it already
I'm really glad someone is making an inexpensive field camera. But I'm a bit torn over it.
On one hand, an inexpensive and light field camera would be awesome. I'd prefer a field camera to a monorail (most the inexpensive used LF cameras I see are monorails) simply for the ease of transport and look. And that is where this fall flat. A camera is a tool, and it's look shouldn't matter; except part of the magic of a LF, to me, is the effect is has on the subject. Both Greg Heisler and Dan Winter point out their books how pulling out the 8x10 changed the attitude of the subjects. Even to celebrities who sit for hundreds of photos, a LF camera is special. It makes them feel special, and it makes them stand that bit taller, try the bit harder.
This thing looks too DIY. It looks like a constructor set, not a big noble camera. And if I was only shooting landscapes, that may actually be an advantage. I suppose a lot will depend on on what hardware gets made in metal.
Now, if a stretch goal ever becomes a graflarger style back (so I can use this as a 4x5 enlarger as well as a camera), they will get my money so fast my bank account will spin.