There was an older thread with the link to the Japan announcement as well...will try to find it.
Edit: OK, here it is:
http://fujifilm.jp/personal/jan/color/35mm.html?pSch501010106
Those who read Japanese here said that the (*1) next to the 120 Reala means that it will be discontinued when stock is used up. Since some of the biggest US sources (B&H, Adorama, Freestyle, Calumet) have depleted their stock, for those of us here it's essentially gone. I bought mine from another store I wasn't familiar with, so it's out there but harder to find. I imagine with the smaller population buying from the UK, the discontinuation is simply not obvious yet.