I purchased a 32 inch Cibachrome Processor in the mid 90's, Ilford promised to help promote locally . The one page ad they did in a local arts magazine , not only listed three labs not doing the process, one of the labs was closed and the owner deceased, and the ad was in Black & White.
This was and to my knowledge the only marketing / ad done for the 12 years I printed with this process here in Toronto.
By the late 90's Ilford Canada lost its president who was a driving force with this company, and shrunk to two tech reps with no direct product supply in Canada. All chems and paper came out of the States and issues with shipping/and product mistakes became an impossible issue. When I purchased my machine , there was Ilford trained technical support to fix any issue with the machine , this lasted only for a year or two and we had major issues keeping the machine in top shape.
I stopped due to lack of demand by clients and my inability to keep the processor daily in process control to our specs, Getting chemicals and paper was a very difficult process, in fact the errors in product supply was rapidly becoming an everyday event, very expensive , and basically the machine , still in decent working order was tossed. I cannot tell you how important this is when you have a machine with 40 liters of chemicals that requires constant paper and replenishment to go through it to be happy and in control specs.
Working with a Jobo and rotary tube is less problematic and with a one shot mix keeping everything constant is not as problematic. But in our case this machine took up major real estate and was basically not productive.
I think a lot of the real problems came just before Ilfords main troubles financially, and the Swiss division and Ilford US, became strained and then severed .
It was too bad as we invested heavily in this process /believed in Cibachrome beauty and I wish things had worked differently and could still offer this product to my clients at a reasonable rate and service .
Other labs may have had differing experiences with this product supply and figured out how to deal with the Swiss group directly.
But I think the biggest reason this product lost its image/appeal/market share, was due to the digital monster wave to inkjet(giclee) and the appeal of cheaper , faster and in some cases superior prints. The fact that labs lost much of their photographer based printing work the the photographers going out and buying an epson and doing it themselves , basically killed the major labs from being able to sell the more expensive ciba product. My company's business over 10 years changed dramatically and now today we are a much different company working with a much different crowd, who may not appreciate a high gloss cibachrome.
Happily I still process film and print on enlarger for clients even though I have a fibre base digital option for them as well. Cibachrome did not see such a happy fate in my shop.
Fine. Now we know that as soon as Disney's CEOs will decide they no longer need it (and I'm impressed that they even still do), Ilford Switzerland will bankrupt again.
Matt, I agree with you and Renato Tonelli: Ilfochrome is the most poorly advertised photo product today.
I am also persuaded that the evoluted amateur market has been intentionally disregarded for years, and that it has been a big mistake. Their P30P kit was simply perfect for home use, but when they came out with that 5-liters kit my oh my if they totally killed any interest!
Now they're back with a 2-lt kit which is again OK, but lord what a price! And their export net has been completely turned off in the meanwhile so it's available only in a half dozen of countries (perhaps...), all others have to eat the postage, double VAT and duty fares also!
It's terrible: you know it's still there, but you also know that you will never have the opportunity to print with it again.
How I wish that Ilfochrome could have stayed together with the B/W products assortment. The split of the brand and the short-sight of its swiss CEOs almost killed this outstanding product.