If Fuji does not wish to produce film other than Instax anymore, please just do so

[MattKing]

By combining production lines, that means they're shutting done one or more lines. Not good possibly. On the other hand, that might make the production more efficient lowering costs and keeping the product profitable so they won't shut down production entirely. Of course, they already stated that Velvia 50 in sheet film is going to end soon. That's no good because I really like that film and just started to shoot 4x5.

As Lachlan says - the notice isn't about manufacture, it is about packaging.
Of course, confectioning (including packaging) and distribution costs as much or more than manufacturing, so perhaps "production" might be the right word.

 

[Alan Edward Klein]

No, all it means is that they're (finally) moving to a single product/ packaging stream for all products rather than separate ones for global and domestic markets. Ilford and Kodak did this a long, long time ago.

Well, that should make them more efficient to keep product lines and also to keep prices from going up more than they are.

 

[Alan Edward Klein]

As Lachlan says - the notice isn't about manufacture, it is about packaging.
Of course, confectioning (including packaging) and distribution costs as much or more than manufacturing, so perhaps "production" might be the right word.

In addition to changing the box, the article says they're combining production lines. Efficiencies go up. Costs go down. Maybe they'll change their minds and continue Velvia 50 in sheet film.

 

[MattKing]

the article says they're combining production lines.

I read that as referring to the production of packaging, not the film itself. The product (film) is unchanged.
Can anyone here who uses product sold in Japan have information on whether the edge printing on film differ between the markets?

 

[Sirius Glass]

...
Still, products like C200 and all Fuji slide films are already ridiculously overpriced for what they are, and now, the rumormill states a 20-60% increase, again? I mean, if Fuji wishes to focus on the pharma stuff and Instax, that's fine, just have the guts to do so.

Over priced just means more money than you want to spend. So now we are at the root cause of your rant. You need to adjust your thinking to the world as it is, because the world will not change to way you see things.

 

[Photomultiplier]

It is only about the packaging (carton box).

I wonder what additional effort it is to feed the packaging machine either the japanese or international carton blanks, but i do not know how their logistics and processes work. If it eases things for them it is ok.
Film finishing from slitting to spooling (where the edge marking is also exposed) and sealing in the foil pouch is obviously not changed. The only difference is the carton, according to the notice.

There is no "Velvia 50 line" or "Provia 100F line", everything is most likely coated on the same bit machine and then slit and spooled on the same group of finishing machines. The boxes and subsequent logistics can be made
easier as they have to distinguish between their domestic packages and the international ones. So they always had 2 different SKUs (stock keeping units) for each film type.

It puzzles me a bit why this only applies to 120 and not 135....

 

[Alan Edward Klein]

I read that as referring to the production of packaging, not the film itself. The product (film) is unchanged.
Can anyone here who uses product sold in Japan have information on whether the edge printing on film differ between the markets?

you're right. It's only the box.

 

[Paul Howell]

I bought Fuji C100 that was imported from Japan from Freestyle, it is Fuji, the lab I used confirmed the code. Question is, is Fuji coating in Japan for Japanese or Asian market and rebranding Kodak for North America and Europe? For a few years Fuji continued to coat black and white paper for the Japanese market.

 

[DREW WILEY]

The irony is that here the official distribution entity is called FujifilmUSA, even though film is now just a tiny and diminishing part of their overall business.

 

[Paul Howell]

Fuji may not onto Fujifilm as Fuji Heavy Industries changed names to Subaru Corporation.

 

[AgX]

The irony is that here the official distribution entity is called FujifilmUSA, even though film is now just a tiny and diminishing part of their overall business.

Fuji use as their brand "Fujfilm" at least since 1971, and they stuck to it even when they hardly sold films any longer (in the days before Instax came back into stores).
They even cruised around in those years over cities with a blimb, with only one message "Fujifilm".
I wondered what people make out of that.

 

[Photomultiplier]

The automotive cable and wire harness (and much more) manufacturer LEONI got its name from leonic wire, which meant wires for decoration purposes and the like. Christmas tree decoration/tinsel and so on.
A far cry from what they make nowadays.

And i am pretty sure that BASF, the "Baden Anilin and Soda Factory", today makes a lot more than anilin and soda.
There are many examples where the name does not any longer reflects the product.

OSRAM (OSmium and wolfRAM (tungsten)) won't be using that much of those two metals by now either....

 

[lxdude]

Fuji use as their brand "Fujfilm" at least since 1971, and they stuck to it even when they hardly sold films any longer (in the days before Instax came back into stores).
They even cruised around in those years over cities with a blimb, with only one message "Fujifilm".
I wondered what people make out of that.

They did use it on their film.
But the company was Fuji Photo Film Co. The Cameras were Fujica (except for the Fujicarex). In the mid-80s they renamed the cameras as Fuji, then in the mid-90s they changed the name again, to Fujifilm. So just about the time that digital began its ascendancy, they put the word "film" on their cameras. That struck me as odd, as they could see that digital was on the horizon. Then in 2006, they changed the company name to Fujifilm Corporation. So the word "film" was enshrined in their corporate name, even as they began to drop most of their films and their film cameras. I was surprised they didn't stick with just "Fuji" on their cameras, and use it later for their corporate name change.
Not that I'm complaining. It's good to see a reminder that they do still make film, and it indicates the company's history.