I just called Freestyle and they got a shipment of Kodachrome in today -- the non-professional version. I didn't ask what the batch number was, but I convinced the rep to leave his cube and go check the expiration date. It was 12/09. I asked him if this film was discontinued. He said that although there had been rumors of discontinuation for at least 6 years, they were still ordering it. He said that Kodak usually will give a warning of discontinuation, although with HIE, they "kept saying they were going to make it, kept saying they were going to make it" and then suddenly it was gone. His experience with Kodak was that the biggest factor in determining which products were discontinued and which were not was sales. I’ve read Q&A’s releases at Kodak’s website that says demand is the determining factor. I’m no film insider, but it seems to me that when film stocks at B&H, Freestyle, and 7dayshop, can run out and be refilled in less than 1 month’s time, that is the practical definition of a photographic product that is still viable. So, last gasp? Or the perfect time for a new master roll? Any thoughts?