Why so gloomy ? Few could foresee the catastrophic drop in demand for analog products after the remarkably fast development of digital, in all its forms from high-quality SLR's to excellent cameras in smartphones for the snapshotters.
The demise of Agfa, the original Ferrania and Ilford companies, and Kodak's problems were, I'm sure, down to this and perhaps the issues of being part of larger conglomorates. Efke could no longer afford, from existing revenues, the essential maintenance of its plant and buildings (which I read were more valuable as development land? ).
Fuji seems to have supported film as a niche part of its other businesses, and Harman/Ilford have reorganised into a specialist business of a viable size for the existing B&W analog markets. Why shouldn't Ferrania be able to do the same for the colour/cine markets ?
The analog film market lost 95-97% of its sales volume in the period between 2000 and 2009 - depending on who you ask. It went from over $100B per year, to around $3B, maybe less (we're actually trying to collect data from 2010-2014 to nail the number down).
For anyone who had built film factories pre-2000, this was of course a devastating blow. And anyone who didn't make MAJOR changes before June 29, 2007, when the iPhone was released took an extra hard shot to the chin.
We commend Ilford for managing to rapidly adjust to the market and I just got an email the other day celebrating their 10th year under their new structure!!!
Ilford's our hero and we hope to work alongside them to dispel the "film is dead" myth permanently.
When you look back through time, many things have been declared dead that are not dead at all. And over time, people forget the hyperbole and simply accept that these things exist.
Pencils did not kill the fountain pen, as it was theorized at the time.
Radio did not kill the theater.
TV did not kill movies.
Photoshop did not kill paint, canvas, brushes, etc.
Despite many attempts, nothing has killed vinyl records.
Tablets have not killed anything they were predicted to kill - from pencils and paper, to books and magazines, to gaming consoles and TVs.
These markets have all undergone adjustments, of course, but those who were willing and able to adjust properly are doing just fine.
We're feeling pretty good about our chances.