Look at it this way: a few years ago, most people didn't believe that their product tease could possibly be for colour film. There's no reason to think they won't "perfect" it relatively soon. It's film, not magic.

Phoenix III-200 that's a masked vivid masked film
This is news to me. I have never tried UN54, but as an owner of a medium format camera, and also with my will to use it more often, I can really see value in that. But…I really like UN54 which is only normally available in 16/35mm, but lomography gets it custom finished in 120 which is great.
I don’t think it’s wrong, much in the contrary. And I even have a couple rolls of ORWO color films I bought in a drugstore here in Berlin.Why would it be wrong for Inoviscoat/ORWO/Filmotec/whatever to have a chance to improve their colour films?
Lomography is, and it seems they will always be, a “boutique brand”. Think “the Supreme of film”.
It’s one of the reasons I don’t support them. I feel better giving my money to companies that design and coat their own material, like Kodak, Ilford and Foma.
Lomography is the only company in the world making 110 film
Also new to me. Good for them, good for you and good for the film market.
Being the only ones doing it, I guess prices aren’t low, especially if they invested in the tooling (plastic injection molds) for the cartridges. My father owns a plastic packaging company and they do both blow- and injection-molding. I am aware of the costs for new tooling.
But in this case, at least, they have a good excuse.
I wonder if they bought tooling from a previous manufacturer. Their prices right now are $9.90 / cartridge, or $24.90 for a three pack, so not horrible.
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