Of course Harman's ultimate aim of this entire colour film project is a "normal" C41 film. They've been telling us that all along...unless you believe they are liars...and it's not like they have any track record of lying!
Colour negative photo film is one of the most complex and difficult to manufacture produces ever to make it to a consumer market. Every step Harman is making is quite clearly towards the goal they have stated. The fact that they now have knowledge and confidence to do something like Azure Switch is a positive thing, whether one personally likes the product or not.
I really cannot fathom this attitude that they are lying about their aims, and that those of us who choose to support the endeavour by buying a few rolls of film are somehow idiots.