There is more and more evidence that Fujifilm is realizing the recent film revival and react to it in a more positive way:
1. Fujifilm has introduced new 3-pack film packagings for the North American market with a complete new design. It is for their amateur films C200 and Superia X-Tra 400:
https://www.bhphotovideo.com/c/product/1413155-REG/fujifilm_600018966_135_fujifilm_200_us.html
https://www.bhphotovideo.com/c/product/1413154-REG/fujifilm_600018965_135_superia_400_us.html
You would not invest in a new packaging if you intend to "pull the plug" for a product. You only do it if you have the intention to continue the product.
2. Fujifilm is now promoting their conventional (non-instax) films on instagram.
They are there as fujifilm_profilm
https://www.instagram.com/fujifilm_profilm/
They also regularly do a "win free film" promotion:
"Enter our ongoing Fujifilm Friday series for a chance to win 10 rolls of Fujifilm + an #ishootfujifilm t-shirt! All you need to do to enter is keep doing what you always do: Use #ishootfujifilm and tag us when you post an image shot on Fujifilm. You’ll then be automatically entered into a randomized drawing that takes place twice a month.
Be sure to include #ishootfujifilm and @fujifilm_profilm when you post an image shot on Fujifilm to be automatically entered into the next giveaway drawing.
Official rules & details here: http://bit.ly/ishootfujifilm2018 "
Furthermore they offer workshops for film photography and film photo photowalks by their Fujifilm Wonder Shop in NYC.
3. In addition Fujifilm is also now promoting making prints on real photo paper (RA-4 silver-halide photo paper):
"The power of the printed image":
https://www.makeanoriginal.com/
4. At Photokina fair last week in Cologne besides their massive Instax show also conventional film types were exhibited and had their own part of the booth, including wonderful huge prints from Fuji colour reversal and negative films on Fuji RA-4 paper. And Fujifilm made a clear commitment to film: "Fujifilm is on a mission to preserve the culture of photography and with our range of silver halide films, photographers can continue to harness the emotion, permanence and appeal of film photography."
1. Fujifilm has introduced new 3-pack film packagings for the North American market with a complete new design. It is for their amateur films C200 and Superia X-Tra 400:
https://www.bhphotovideo.com/c/product/1413155-REG/fujifilm_600018966_135_fujifilm_200_us.html
https://www.bhphotovideo.com/c/product/1413154-REG/fujifilm_600018965_135_superia_400_us.html
You would not invest in a new packaging if you intend to "pull the plug" for a product. You only do it if you have the intention to continue the product.
2. Fujifilm is now promoting their conventional (non-instax) films on instagram.
They are there as fujifilm_profilm
https://www.instagram.com/fujifilm_profilm/
They also regularly do a "win free film" promotion:
"Enter our ongoing Fujifilm Friday series for a chance to win 10 rolls of Fujifilm + an #ishootfujifilm t-shirt! All you need to do to enter is keep doing what you always do: Use #ishootfujifilm and tag us when you post an image shot on Fujifilm. You’ll then be automatically entered into a randomized drawing that takes place twice a month.
Be sure to include #ishootfujifilm and @fujifilm_profilm when you post an image shot on Fujifilm to be automatically entered into the next giveaway drawing.


Furthermore they offer workshops for film photography and film photo photowalks by their Fujifilm Wonder Shop in NYC.
3. In addition Fujifilm is also now promoting making prints on real photo paper (RA-4 silver-halide photo paper):
"The power of the printed image":
https://www.makeanoriginal.com/
4. At Photokina fair last week in Cologne besides their massive Instax show also conventional film types were exhibited and had their own part of the booth, including wonderful huge prints from Fuji colour reversal and negative films on Fuji RA-4 paper. And Fujifilm made a clear commitment to film: "Fujifilm is on a mission to preserve the culture of photography and with our range of silver halide films, photographers can continue to harness the emotion, permanence and appeal of film photography."