- Joined
- Aug 31, 2006
- Messages
- 2,196
- Format
- Multi Format
I find it ironic that Acros used to be one of THE cheapest 120 roll films, and now its THE most expensive.
Awesome, thank you very much.
I think the importance of the point being made about its price in 2007 was that then it was very competitive amongst film makers . Since then things have changed as you say in the film market place. I don't think anyone is going to disagree with you there but things have changed for everyone and yet Fuji Acros II has now ended up as one of the most expensive films so it is relativities in pricing that we are talking about and simply pointing out that Acros II has risen in price much more, relatively speaking, compared to other films.When it was the cheapest, it was a completely different time:
- At that time (around 2007 / 2008) the global market for photo film was still about 1 billion units p.a.. So still a huge mass market. In 2020 the market size is less than 10% of the that 2007/08 volume. It is a niche market now in comparison.
- At that time film demand was declining with yearly rates of 15-25% (depending on the regional market), and all film manufacturers tried to keep as much market share as possible by avoiding the necessary price increases (and Fuji's marketing strategy in "film boom times" has always been to sell cheaper than Kodak). That strategy of course could only work for a limited time in a strongly decreasing market. Some time later the critical point was reached and all manufacturers had to adopt to new market reality, with prices that cover at least the manufacturing costs.
Best regards,
Henning
Thank you very much Henning. Worth the wait and, given that you've been able to post this thread, confirmation that things have improved for you, which is great news.
.......Fuji Acros II has now ended up as one of the most expensive films so it is relativities in pricing that we are talking about and simply pointing out that Acros II has risen in price much more, relatively speaking, compared to other films.
pentaxuser
One of the disadvantages to this user became evident upon opening the box of HARMAN-finished 35mm ACROS II. The last time I exposed 135 film it was ASTIA. That Fujifilm canister was robust, with a positive cap attachment. ACROS II, on the other hand, came in a canister with its cap detached. The box had probably experienced some handling force during shipping, but was intact. The cap, however, which snaps on much less positively than Fujifilm's own, had been dislodged. Also, while Kodak and Fujifilm appear to keep strict control over relative humidity in their plants, HARMAN does not. Therefore, one could not confidently place a sealed box of 135 ACROS II in the freezer compartment of one's refrigerator....Harman technology is now involved in the production of Acros II...Fujifilm has reasons for it. They have decided it makes sense for them, and they think the advantages outweight the disadvantages...
I agree completely. Both from the cost perspective as well as to address my above observations....My personal opinion is that it would make sense in the long term for Fujifilm to do the complete production again by themselves...
One of the disadvantages to this user became evident upon opening the box of HARMAN-finished 35mm ACROS II. The last time I exposed 135 film it was ASTIA. That Fujifilm canister was robust, with a positive cap attachment. ACROS II, on the other hand, came in a canister with its cap detached. The box had probably experienced some handling force during shipping, but was intact. The cap, however, which snaps on much less positively than Fujifilm's own, had been dislodged. Also, while Kodak and Fujifilm appear to keep strict control over relative humidity in their plants, HARMAN does not. Therefore, one could not confidently place a sealed box of 135 ACROS II in the freezer compartment of one's refrigerator.I agree completely. Both from the cost perspective as well as to address my above observations.
"Evidence?" This is not a court of law. I wrote "appears."I take it Sal, that you have evidence that IlfordPhoto(Pemberstone) do not keep strict control over relative humidity to the detriment of cassettes and the consequences for users if they store film in the freezer compartment of their refrigerators. If so what is the evidence and what is the link between IlfordPhoto's alleged lack of humidity control and its vulnerability to placing a sealed box of 135 Acros II in the freezer compartment of a refrigerator?...
I am not disappointed in the least. ACROS II is worth every penny of what it currently costs. I am warning users, however, that, if they elect to cold store the film, it would be best to use their refrigerator/freezer's refrigerator compartment and avoid the freezer compartment. Nothing more, nothing less....Have you warned Fuji that it risks disappointed users who have paid quite a premium for Acros II over the issues you mention and when you do warn Fuji you might want to ask them why they have been so careless at best or negligent at worst not to have realised they have consigned the production of a new long-awaited expensive film to what I can only now describe as a company that fails to control quality...
I was wondering when this stuff would start up again. OK, so what about the price? So Acros 2 is expensive in your view. Don't use it. You are obsessed with this topic. You go on and on and on with this speculating and wondering what Fuji is doing, etc. Yes, they are definitely targeting YOU with their pricing formula. They specifically do not want YOU to use their product. Meanwhile, we should thank Mr. Serger for analyzing the film and comparing it with Acros 1. He put in a lot of work in his analysis. Thanks Henning.I think the importance of the point being made about its price in 2007 was that then it was very competitive amongst film makers . Since then things have changed as you say in the film market place. I don't think anyone is going to disagree with you there but things have changed for everyone and yet Fuji Acros II has now ended up as one of the most expensive films so it is relativities in pricing that we are talking about and simply pointing out that Acros II has risen in price much more, relatively speaking, compared to other films.
pentaxuser
I expected to be doubted on this, but absolutely wasn't thinking of Fotokemika or any other manufacturer. Unfortunately, searching PHOTRIO has not been easy, so I cannot find the post(s) in question.Sal, I think you're getting confused with Fotokemika shutting down over the summer because their plant wasn't air conditioned. Ilford's plant is just as tightly environmentally controlled as any of the other top line manufacturers - and being able to very tightly control RH is an important aspect of modern sensitised material manufacturing - Ilford could not make the products it does if it didn't have a highly controlled manufacturing environment. I cannot find any evidence whatsoever that Ilford did the ULF run when they did because of humidity. What I do think was a bigger factor was that there may have a little more manufacturing capacity when educational institutions weren't demanding as much film over the summer months.
@Henning Serger do you happen to know the nature of Harman's work on Acros II? Are they confectioning and packaging master rolls coated elsewhere, toll coating a supplied emulsion package, or manufacturing the entire product from start to finish? If they're making the emulsions too, I suspect that there may have been compatibility in technology (both extensively use epitaxial growth techniques) that may have made it easier to make on Harman's plant than anywhere else.
Ilford's plant is just as tightly environmentally controlled as any of the other top line manufacturers - and being able to very tightly control RH is an important aspect of modern sensitised material manufacturing - Ilford could not make the products it does if it didn't have a highly controlled manufacturing environment.
@Henning Serger:
Very interesting and informative analysis! Thanks.
Do you or Studio 13 plan to test this film in Scala B&W reversal process?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?