Fujifilm Launches Provia 100F Instant Noodles

[bvy]

This should put a stop to about 80% of the positive comments on this thread. They AREN'T promoting film, they are promoting a move away from it.

Maybe they don't mean to be promoting film, but discussion here and elsewhere suggests that they are.

 

[cmacd123]

I doubt that they're trying to promote film. The company whose website hosts the promotion is Fujifilm Electronics Imaging Korea Co., and there is no film anywhere to be found on that website - only digital cameras, lenses and accessories.

Almost off topic here, BUT the FujiFIlm digital cameras almost all have settings to emulate the three fujichrome films, astia, Provia and Velvia. the display even shows A, P or V in an icon that looks like a slide. B&W and Sepia round out the selections.