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Fujifilm Launches Provia 100F Instant Noodles

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Petapixel article

"Fujifilm has launched its latest Film Simulation product: this time, they’re instant noodles. And no, it’s not a photo filter look that’s named “instant noodles” — Fujifilm literally released some real instant noodles."
 
YUCK.. from the mention web site..
"The outside of each limited edition instant noodle cup has a design that makes it look like a roll of Fujifilm Provia 100F film. The noodles inside are actually “hot and tangy kimchi” flavored.


Thankfully, water is used to prepare the noodles, not film development chemicals."
 
George Eastman advertised to people entirely outside of photographic circles in the 1890s. His competitors and in fact most of the photographic community thought it was a really dumb idea at the time, but he grew an empire so this type of marketing isn't actually as dumb as it sounds.
 
Hmmm .. you may have a point ... would have to see and read what's on the the box, not just the noodle container itself.. to see if there promoting a film appetite. ;-)
 
Nodda Duma said:
George Eastman advertised to people entirely outside of photographic circles in the 1890s. His competitors and in fact most of the photographic community thought it was a really dumb idea at the time, but he grew an empire so this type of marketing isn't actually as dumb as it sounds.
Click to expand...

Actually, it's pretty dumb. No one is going to buy any Fujifilm product based on film simulation noodles. Nobody is that stupid.
 
A couple of weeks ago I noticed one of the new Honda Civic Si HFP models in one of our local supermarket parking lots. Supposedly they are quite powerful and fast.
The owner had added pink "Hello Kitty" neck pillows to the front seat headrests.
I'm not sure that anyone can predict what causes some people to buy some things!
 
RattyMouse said:
No one is going to buy any Fujifilm product based on film simulation noodles.
Click to expand...
I'll agree it's pretty unlikely, but anything that puts a product in the public eye is promotion.

RattyMouse said:
Nobody is that stupid.
Click to expand...
Actually, there are people who are every bit that stupid. If you haven't encountered them yet, you've led a charmed life. Stupidity is an inexhaustible resource.
 
They also released a new disposable to the Japanese market. A version II of a previous one, filled with Superia 400 premium.

Maybe their marketing department hasn't given up on film entirely.
 
It's probably costing Fuji very little to do this. And it is promoting film. Not only that, it's promoting slide film.

And kimchi is delicious.

Not that I am a fan of instant noodles...but it might just be a good marketing idea. At least it shows they've not given up. My guess is the demographic the noodles are aimed at contains a number of people who are taking up film...but have not heard of or tried Provia. The noodle pot might just increase sales of Provia. What is actually wrong with that?
 
"from the wonderful folks that brought you Pearl Harbour" :smile:
 
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No wonder Instant Noodles was the greatest Japanese invention of the 20th century.
 
BAC1967 said:
Have anyone here tasted Provia?
Click to expand...

No, but I usually sniff it when I open a new roll. Kodaks don't smell, except for their Vision3 stocks. They, too, have that lovely acetate smell.
 
It's interesting that Photrians constantly lament to lack of manufacturers' promotion of their films and then complain when said manufacturers actually promote their film.

I don't know enough about Korean culture to predict whether this campaign will be successful, but at least FujiFilm is making an effort.

Maybe Kodak should use it's yellow boxes to good use by supplying mac and cheese.

Ilford's grayscale films would be great for highlighting English cuisine and should distribute grey mashed peas.
 
They’re actually promoting their digital camera “Film Simulation mode” that simulates Provia 100F. So they’re trying to promote a move away from film to digital.
 
Wallendo said:
It's interesting that Photrians constantly lament to lack of manufacturers' promotion of their films and then complain when said manufacturers actually promote their film.
Click to expand...


Precicely (or CT Precisa ?)


I see a lot of people tweeting and blogging about this noodle cup. Every tweet, retweet, blog and comment is a person being exposed to Provia who might never have heard of it.

People complain that Fuji have given up, that they're exiting the market....now they try some promotion and the complaint is that it is the "wrong sort" of promotion. But get this....we Photrio inhabitants are not the people that Fuji need to reach out to. We already know what Provia is and have made our decision to buy it (or not). The buyers of this instant noodle pot, the bloggers and tweeters are probably new to it....if it has even a small impact on sales then it's a good thing, no?

It's no use doing traditional advertising in photo magazines, or even on photo forums. It's not financially viable to do TV ads or a big billboard campaign. If there's evidence that young people who know very little about film are taking up film photography then it strikes me that an instant noodle product is as good a vehicle as any to promote film. Probably costs Fuji very little and increases awareness.
 
Nodda Duma said:
They’re actually promoting their digital camera “Film Simulation mode” that simulates Provia 100F. So they’re trying to promote a move away from film to digital.
Click to expand...
This should put a stop to about 80% of the positive comments on this thread. They AREN'T promoting film, they are promoting a move away from it.
 
Wouldn't the noodles cook even faster if they advertised a 400 speed film effect?
 
I doubt that they're trying to promote film. The company whose website hosts the promotion is Fujifilm Electronics Imaging Korea Co., and there is no film anywhere to be found on that website - only digital cameras, lenses and accessories.
 
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