Sal Santamaura
Allowing Ads
Possibly??...possibly rather caustic observation...
Possibly??
Many fail to understand that cost and price are only related to the extent that, should a market for goods not support prices which cover cost + profit, manufacturing will cease. I suggest anyone who can't or won't purchase HARMAN's products at prices retailers offer them ought consider the alternatives. Other high-priced film/paper, lower-tier quality film/paper and/or no silver gelatin film/paper at all.
Relevant quotations / song titles:
- "Nowadays people know the price of everything and the value of nothing."
- "Don't Know What You Got (Till It's Gone)"
"Why is ILFORD film more expensive in England than it is in the USA?"
There could be many reasons, and I am sure Ilford will not divulge their marketing strategies....
Personally, I don't shoot enough that the odd pound difference between ilford and any other alternative is the deciding factor; let's face it you only have to waste one sheet of fibre paper and that's the difference between different film costs. For me I factor in quality and consistency combined with good availability.
There could be many reasons, and I am sure Ilford will not divulge their marketing strategies. Why is anything dearer in the UK than US? This applies to software, clothing, electricals etc etc. Fact is US and UK are different economies.
Couple of years ago I was in Norway in a bar with a mate and a beer was about 9EUR which is about $12. Watching the students swigging it down like students do while we nursed our (to us) very expensive drinks, we were prompted to ask the bar girl what she earned. Turned out about 20EUR an hour. Now a bar girl in UK on minimum wage earns about £7/9EUR an hour and a beer here is about £3.50, so despite the huge difference in beer prices, you still have to work about the same amount of time to earn enough to buy one, and obviously the staff costs are reflected in the product price.
There are many reasons why prices in different markets are different. A manufactuerer might choose for example to supply overseas markets as bulk purchase only, whilst supplying a local market on a "sale or return" basis; the latter having more chance of product visiblility and availability, but requiring factoring risk cost of some returns. Not saying that this is how Ilford market, but just illustrating that "price" is more than just "cost" plus "margin".
As to silver costs, I seem to recall Simon saying on the factory tour that Ilford hedge against silver prices. This means that changes to short-term spot prices have little effect either way. Eventually if silver prices stay down the price will adjust to what the market can stand. Fact of life prices don't automatically go down; it takes one player to decide that by reducing price they can take potentially take a bigger market share. Others then have to follow to maintain the status quo. Personally, I don't shoot enough that the odd pound difference between ilford and any other alternative is the deciding factor; let's face it you only have to waste one sheet of fibre paper and that's the difference between different film costs. For me I factor in quality and consistency combined with good availability.
But you seem to have missed my point.Sal, should whatever causes the higher price we pay for Ilford products here in the U.K. and many reasons apparently unconnected to Ilford such as higher employment costs, sales taxes(VAT) have been advanced as reasons suddenly apply to the U.S. and your prices match ours then I hope for all our sakes and Ilford's that the U.S. customer is able to shrug his shoulders and utter that famous phrase "C'est la vie" and simply say "I'll continue to support Ilford and trust that the price increase here in the U.S. is both unavoidable and fully justifiable"...
By and large what you would pay £ 1.00 for in the UK you would pay $ 1.00 for in the USA at the current exchange rate of $ 1.65 to the £
If you do not believe me
Check out : An Apple i phone
A Range Rover
An hotel Room
A Burberry Bag
Any Camera you choose
If you want a range rover and your local dealer is dick turpin you used to take the train and ferry to Dublin and get one there, the saving was a bit larger than the ferry fare.So what you are saying is that because in the UK we are mug enough to stand for it we can cop for it and that as everyone else rips us off so the distribution channel in the UK will rip us off as well?
RR
Dear All,
We have a worldwide pricing policy ( ex factory ) that should not disadvantage any market over another, but we do not directly control the prices that our products are sold at, indeed in many countries ( including the EU ) it would be illegal for us to do so under the consumer protection laws that we as a responsible company respect and uphold.
Simon. ILFORD Photo / HARMAN technology Limited :
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