FILM Ferrania to announce new product

[Beverly Hills]

looks like a new Ortho iso 50 film is going to be announced. this is from an authorized retailer here in Milan.

I would like to say : You Got It !

.......best wishes to Film Ferrania, VIVA ITALIA.

 

[pentaxuser]

I am surprised!

Yes in Ferrania's terms isn't this a lower speed than P30 but other than that virtually the same in every way? So why so little change except possibly backwards

This does seem like a bit of an anti-climax in terms of a "new" product announcement

pentaxuser

 

[Concord_850]

Possibly it's just the easiest thing to do at the present time. It makes sense to release products as they are practically ready rather than in the order they would "ideally" be ready. Also it arguably makes the product line appear more diverse than just P30 in another format.

One way or another, this is a very positive thing and well done to FILM Ferrania for their ongoing commitment!

 

[mshchem]

Thpppffff!

 

[cmacd123]

I was just looking at Ferrania's new website and noticed boxes of 120 P-30 scattered among the 35mm version.

that picture HAS been on their OLD website before. Although it would be consistant with the current speculation.

 

[BAC1967]

I just hope they upgrade the 135 canister because I was able to take mine apart just using my fingernails.

I hope they don’t upgrade them, they‘re great to re-use for bulk loading.

 

[Agulliver]

Wait, how can they make a film more otho than P30?
In any case if it is true it is terrific news! I wish I could go to the presentation, I was in Piacenza just a couple days ago.

P30 is not orthochromatic. IT's got lower sensitivity in the red area of the spectrum than the blue/green but it's able to record greyscales from the red area. Unlike, for example, Ilford Ortho 80.

Interesting product, if this is what we're getting. Good to know they're capable of producing two different films even if they are closely related. Onwards and upwards.

 

[Agulliver]

I just checked filmferrania.it

"Orto is here".

It is indeed the 50ASA ortho film.

"
We are proud to release our second product since achieving continuous film production status at our manufacturing base in Cairo Montenotte, Italy.

Ferrania Orto is P30's quirky cousin and features the same high silver content, inherently strong contrast and practically invisible grain as P30 - but this time, distinctly ortochromatico"

 

[pentaxuser]

P30 is not orthochromatic. IT's got lower sensitivity in the red area of the spectrum than the blue/green but it's able to record greyscales from the red area. Unlike, for example, Ilford Ortho 80.

OK what is the real visual difference between this new film in terms of its orthochromatic response from P30? That certainly looked pretty ortho to me In fact I believe that Greg Davis said it was slightly more ortho than Ilford's Ortho Plus. However your second sentence in the above quote seems to suggest that it's able to record greyscales from the red area in a way Ilford's cannot so does this suggest that P30 is less ortho than Ilford's ?

As far as the speed is concerned does the 50 indicate a "real ISO speed? I don't think the P30 was 80 in those terms. Certainly Greg Davis found it to be about 32 if I recall correctly.

So I am unsure if 50 actually higher or lower or about the same as P30

Any mention of price

Thanks

pentaxuser

 

[grain elevator]

I wish them all the best, but tbh this sounds like something they stumbled upon when trying to improve the sensitivity of their p30. Hope it works out but competition in this little niche is stiff with Ilford ortho. I suppose I'm biased, I have no use for very slow and ortho/ortho-pan film. I hope they can bring something faster to market soon. I think infrared would be an interesting niche for them.

 

[Concord_850]

I wish them all the best, but tbh this sounds like something they stumbled upon when trying to improve the sensitivity of their p30. Hope it works out but competition in this little niche is stiff with Ilford ortho. I suppose I'm biased, I have no use for very slow and ortho/ortho-pan film. I hope they can bring something faster to market soon. I think infrared would be an interesting niche for them.

Is this not a revival of an original Ferrania product, as with P30?

 

[Hassasin]

So Ferrania, out of the blue, comes up with an Orto, is this correct? I saw enigmatic statements on their website when P30 came out, now this?

I agree with @grain elevator this looks like an accidental formula rather than planned long term outcome. What kind of market is going to be there to support continues production of niche product? Or perhaps this is a one-run-and-done?

I want the m to do well, even if I never buy another roll, but I don't see how this is business logic.

Those who were hoping for a P30 in 120 at least would have had a better known emulsion. The wait continues. Also for the pricing of this new something.

 

[Concord_850]

I want the m to do well, even if I never buy another roll, but I don't see how this is business logic.

It's a pot-boiler I would think. Nothing wrong with that if that's what's most practical at the moment.

Those who were hoping for a P30 in 120 at least would have had a better known emulsion. The wait continues. Also for the pricing of this new something.

I think this quote from the website is encouraging:

We are excited for the rest of 2023.​

We have more products nearly ready to announce and even more planned. Make sure you are following us in all your favorite places and be ready for more good news in the coming months.

 

[Hassasin]

It's a pot-boiler I would think. Nothing wrong with that if that's what's most practical at the moment.



I think this quote from the website is encouraging:

I'm one of those who wishes Ferrania well, but won't blindly support them. Reason is I've seen too much talk, followed by more talk. I realise their journey was doomed to be difficult and full of challenges, the sole reason I wish them well, as they have apparently made quite a progress.

But I am not sold they are being completely honest.

Saying "more products nearly ready" is nothing I can appreciate. Focus on something, deliver it, show fully controlled production, have product that in general is easy enough to control ( I still do not see P30 to be such a product).

Looking back in time, some of Ferrania's rhetoric reminds me of New55 project. Ferrari's is of course on a completely different scale, but some of the background noise they create looks quite similar. It idd before P30 finally hit the stores, and still does to me.

In all this, looks like taking P30 to 120 was simply too challenging, so they did something unexpected, but to me not very logical. And that is part of my problem. But it is at least a positive new product is not a T-shirt or P30 branded bandana.

 

[pentaxuser]

I look forward to some objective tests that compare P30 with its Ortho 50. Andrew O'Neill tests spring to mind but this may require him to use 35mm film unless both films come in LF

pentaxuser

 

[Beverly Hills]

OK what is the real visual difference between this new film in terms of its orthochromatic response from P30? That certainly looked pretty ortho to me In fact I believe that Greg Davis said it was slightly more ortho than Ilford's Ortho Plus. However your second sentence in the above quote seems to suggest that it's able to record greyscales from the red area in a way Ilford's cannot so does this suggest that P30 is less ortho than Ilford's ?

As far as the speed is concerned does the 50 indicate a "real ISO speed? I don't think the P30 was 80 in those terms. Certainly Greg Davis found it to be about 32 if I recall correctly.

......for me that is not a decisive question pentaxuser ?
Ilford ortho plus has ISO 80/40.
But what happens if you have mixed light?
Do you want to evaluate it with a color temperature meter
beforehand? Or do you think about wich developer is suitable?

Of course I understand your point - is there a significant difference to the p30?

It isn't! My point is : is it Ilford ortho plus (rebranded)?
No it isn't too......then it is fine with me!

 

[Beverly Hills]

But it is at least a positive new product is not a T-shirt or P30 branded bandana.

+ 1......every new sensible film is a win ! And that Ferrania produces reasonable film and no frills about it, everyone
agrees.

........Italy is not that what we call one of the richest industialized countries.

I have respect for this guys that they done business up to
here, you don't have to be too petty.

 

[mshchem]

I'm not really that interested in ortho film. I do wish these folks success. If they can save this site it's a wonderful thing. I will buy a couple rolls.

 

[Beverly Hills]

I look forward to some objective tests that compare P30 with its Ortho 50. Andrew O'Neill tests spring to mind but this may require him to use 35mm film unless both films come in LF

pentaxuser

.....the formulation of Ortho plus emulsion in comparison with P30 is slightly different - one must assume that.
Deviations already result from the restart of production..!

Seriously again : it won't be the same film in a different package.

 

[MattKing]

Italy is not that what we call one of the richest industialized countries.

"Italy is the world's seventh-largest manufacturing country, characterised by a smaller number of global multinational corporations than other economies"
Courtesy of Wikipedia.

 

[Beverly Hills]

"Italy is the world's seventh-largest manufacturing country, characterised by a smaller number of global multinational corporations than other economies"
Courtesy of Wikipedia.

.....like I said, not in the top 5......

 

[Agulliver]

So I take from this that Ferrania's 135 production line is fully operational, and that they're ready to launch a second 135 product but not ready to launch anything yet in 120, 127, 8mm or other formats.

As for comparing P30 with Ilford Ortho 80. I've not done laboratory type tests but I would say that P30 has more sensitivity to red than the Ilford....on other words it's less "ortho" and closer to panchromatic. But that comes from shooting just a handful of rolls of each. Ortho films are interesting and good in certain situations....plants, landscapes, shots from aeroplanes, not necessarily portraits of Caucasian people and not London buses.

 

[Beverly Hills]

"Italy is the world's seventh-largest manufacturing country, characterised by a smaller number of global multinational corporations than other economies"
Courtesy of Wikipedia.

.........actually, I looked at it on the map. Ferrania is in northern Italy. You are right. Strange If you look at the history and the story on their site you somehow have the feeling that Italy is a very poor country.....!

Seriously : I LIKE FERRANIA

 

[pentaxuser]

So I take from this that Ferrania's 135 production line is fully operational, and that they're ready to launch a second 135 product but not ready to launch anything yet in 120, 127, 8mm or other formats.

As for comparing P30 with Ilford Ortho 80. I've not done laboratory type tests but I would say that P30 has more sensitivity to red than the Ilford....on other words it's less "ortho" and closer to panchromatic. But that comes from shooting just a handful of rolls of each. Ortho films are interesting and good in certain situations....plants, landscapes, shots from aeroplanes, not necessarily portraits of Caucasian people and not London buses.

Thanks. I have no way of knowing if the comparison with Ilford Ortho that you make is backed up scientifically in strict measurement terms or not. If it is then apart from your statement I don't think I have seen anyone state that it is more sensitive to red. I have paid a lot of attention to the Greg Davis film tests and have looked closely at the colour chart he uses for each film and "on screen" the red square looks to be very black to me and it drew Greg to say it was, if anything, more ortho than Rollei Ortho or Ilford Ortho

I could see nothing in the short Ferrania write up that made me think it was really much different from P30. It was somewhat numb and vague in its terminology in the way of marketing speak rather than factual speak

However once those who believe it is sufficiently different from either P30 or Ilford Ortho have bought some, I look forward to seeing those comparisons

I hope for buyers' sake that its price will be similar to or better still even less than what seems to be the asking price in the U.K. for P30

pentaxuser

 

[warden]

I hope for buyers' sake that its price will be similar to or better still even less than what seems to be the asking price in the U.K. for P30

If I recall correctly they just have the one line making film, so I imagine the price will be similar to P30.

It will be good to see what the brain trust at photrio think of this film after testing it. In the meantime the images on their website look good.