Evaluation of the possible production of a new panoramic 120 Camera

I think the biggest issue is the few people who would use this and for what application?

Only a few would buy it, perhaps 10 in the world who could afford and justify the need for such a camera. There's no practical application, so the only use is either fun, or to be "different" but it would only be good for one project and then you would be repetitive using the same 360 for everything you shoot.

So I don't personally see there being much of a market, not enough to justify creating it.

The ONLY market, would be the Lomo crowd, I would contact Lomography and suggest a partnership with them for sales of such a camera, it would be more popular as a cheaper plastic unit than as a professional well built camera.

My opinion.

 

Boy I bet you are glad you asked this question here Mirko. :confused:

Where else would you be able to touch base with this many market research experts!

What did we ever do before the internet?

 

I personally don't have a "need" for it, but I also don't have a need for 35mm cameras, yet I use them regularly, because their size is an advantage to my larger format cameras. Which bring me to ask (I think someone might have asked this already, but) what are the advantages of this system? I assume from the photo that it has some sort of robotic rotation synced with film advancement and shutter? Can it pan in both, left and right, directions or just one way? Are the lenses interchangeable, if so how does the user correct for parallax (as there is no viewfinder visible); if not, is it fair to assume that it already pivots about the nodal point? Since there is no viewfinder visible, how does the user know what is going to be in the frame? Will there be frames, or is it a continuous single 6x~80cm image? Instead of a rotating panorama, can it be hacked to do a side-shifting panorama (e.g., Ed Ruscha's Every Building on the Sunset Strip)? Ok, enough with the curios questions... I like the programmable angle idea, instead of only 360º. To give a fair answer to the OP's question, I think more info is needed about this setup's capabilities.

 

Well that saved me the trouble of saying it myself!

 

I would have no use for this camera, no matter the price point.

 

It's a shame there's no expressed desire for such an invention. Either society has been so dumbed down, or the computer and its peripherals have removed much meaning in life. Or both.

 

This very "Partner Forum" IS the forum for the Adox sponsor to report and question about his products.

 

While I have interest in wide panoramic cameras, my interest stops short of the 180 degree span. 360 is beyond my interest.

That said, I am hugely greatful that Adox is asking questions like this and working to keep film alive and interesting. Thanks Agx.

 

I agree that the use of the camera might be viable to a much wider audience if the rotation could be programmable.

Jamie Young usually shows up at Bill Schwab's Photostock event in Michigan, and he brings Cirkut cameras with him to make full rotation panoramic shots of the group of people there. I know it's really difficult for him to find film and to keep the craft going. If this was for standard 35mm or 120 film, the format would be more viable again.

Our local hero Chris Faust just did commissioned staff portraits for a big local bank, using his Cirkut with hundreds of employees in the same frame, with a very old camera (that he had to repair on the spot) and on what was probably fairly ancient film. But he got the job done, so I think there might even be some commercial viability here.

I have personally been interested in photographing in panoramic format, but more printing 8x18" prints from 35mm film, because I like the grain that I get in them.

I would imagine that most people would be scanning their film, since 120 is too small to be contact printed (for most people), and incredibly difficult to enlarge unless there was some kind of roller transport with film and paper moving in unison, or specialized enlargers. What's the vision with respect to output from this camera?

Those are some thoughts that will hopefully stimulate the discussion and add a positive flavor.

 

FWIW (surely nothing) my take on this is that it looks interesting. More than anything, I'm pleased to see that there is enough life in the world of film that people are even thinking about new product development. That alone surprises me. I would truly love to see these things take off, causing countless miles of film to be consumed by eager users.

All that being said, I can't imagine buying one of these. I'm just not interested in panoramas, so I'm not the market anyway.

This does seem like an example of "if the crowd is running north, walk south", which may be the opportunity. The action in panoramas is using Gigapan to take monster images at events so people can zoom in and tag themselves on Facebook. That's fine, but doesn't really interest me either.

Anyway, I wish Adox all the best, and thank them for their efforts.

 

I beg to differ. I know Tim Rudman used APUG to probe the market for the re-issue of his Toning book, and you yourself used APUG to let us know about the second issue of WBM. I applaud this, as I do Adox probing the market for this new venture. Hopefully it will help them to allocate funds wisely, choosing between their various project, not least of which the ressurection of Polywarmtone!

 

Excited that there is talk of designing a new camera - not too excited about a 360 degree panoramic.

 

Don't think it's that. But I imagine many amateur users such as myself have coveted lots of beautiful gear over the years, but with no chance of ever buying or using it. I'd love a camera like this, but, being realistic, couldn't afford it and, tbh, don't need it. I've so much photo gear now, and so many projects I'd like to do, that I've no hope of doing all ideas which I have in my lifetime !

 

This would be considerably more viable in the market if the resulting negative could be easily scanned. For instance, in a holder for an Epson 700/750 scanner.

And if it could also be enlarged using a 5x7 enlarger, even better.

 

I don't see a market for that one. Perhaps 20 a year?

I have another product idea even if it is completely off topic:
What about a basic "small" 8x10 enlarger which fits on a desk with normal room height and allows a 20x24 enlargement with a 240mm lens? All those used Laborators etc. are huge monsters which do not fit in most darkrooms. I think that could have a potential market.

best
sk

 

Hi Mirko,
Yes: I certainly would be interested. But there is a limit to my budget as well.
I would like to see the possibility to choose between different angles of panorama, not only 360 degrees.
Best if one could adjust manually, otherwise increments with 30 degrees from from 60 up to 360 degrees would be nice.

Furthermore, it would be nice if the lens could be interchangeable. This would make the camera itself less expensive. But choosing what type of lens mount is a whole other story. Maybe interchangeable as well??

Thanks,
Bert from Holland

 

All the features asked for in this thread have already been on the market in existing, modern cameras. The only outstanding feature of the "Adorama" would be that it would be new off the shelf.

Offering different lens mounts as such should not be a problem, but optical problems might already arise at this stage. At least with the urge to change focal lengths. That would necessitate a basically different design.

 

What about PanADOX?

I probably would not have a use for such a camera. I'm happy that Adox is looking into new film camera development, though, and hope they can create a camera that will be a profitable item for them.

 

For those with a biochemical persuation: ParADOX and OthADOX

 

PandorADOX?

 

Hi Mirko,
I believe this has the makings of a beautiful panoramic camera. I'm very interested.
Unfortunately, a price range close to € 3.000 EUR is a lot more than I can afford.
But if you need someone to test the camera in the field, you're more than welcome.

Bert from Holland
http://thetoadmen.blogspot.nl

 

Just a suggestion, maybe put a Canon EF mount on it by default? EF is an almost 'universal acceptor', then you can mount any of Nikon, Pentax, M42, Leica R lenses. The more available lenses the more popular it might be. With a Nikon mount you can only really mount Nikon lenses (and MF goes with everything of course).