Nodda Duma
Member
So.... will Fuji lower their prices of Velvia and Provia to compete or will they simply exit the E6 market?
So.... will Fuji lower their prices of Velvia and Provia to compete or will they simply exit the E6 market?
Maybe in Australia but pretty much everywhere else that £9.99 (or local equivalent) is cheaper than Fuji slide film.
Firstcall are offering Ektachrome at £9.99 for 135-36
Provia F at £11.66
Velvia 50 at £13.16
Velvia 100 at £13.74
All prices inclusive of VAT.
Going by Firstcall's prices, Ektachrome is going to have a price advantage. This is taken from their latest print catalogue which I received last week. They're expecting Ektachrome to be available in December.
Kodak has just released a "Kodak" branded line of clothing. That was the news last night along with the fact that Kodak stock may be delisted on the stock exchange.
PE
So.... will Fuji lower their prices of Velvia and Provia to compete or will they simply exit the E6 market?
No. If anything, Fuji's films will increase in price, as early as Q1 2019. And there will always be a lot of photographers who will continue to use their products irrespective of the price. If Kodak is aiming for the home/amateur market, good for them. But professionals are not shooting 35mm anywhere near what they once were (20+ years ago) so there is close to zero appeal to them of the Ektachrome 100. Those that did beta-test Ektachrome 100 in 35mm have now finished and returned to ... medium format!
Yes, this is really a thing ... https://www.kodak.com/us/en/consumer/products/girl-skate-kodak/default.htm
I myself have zero interest in 35mm, so I hope this new film does well enough for them to start supplying it in 120.
It honestly surprises me there's enough interest in super 8 to bring back ektachrome for the format, but there's somehow not enough interest in 120 to bring it back for medium format?
It honestly surprises me there's enough interest in super 8 to bring back ektachrome for the format, but there's somehow not enough interest in 120 to bring it back for medium format?
Unfortunatley, it went about it in a rather clumsy way, releasing it to legions of salivating beta testers, many of which had no idea how to expose E6 (and their silly Instacrap posts reveal this all too clearly), to say nothing on blithely skipping over the meaty bits: a detailed report of the film's technical characteristics. Where's that? None. Zero. Zilch.
Call me cynical, but I have to wonder if the reason for this isn't that the main target audience for this new film is hipsters and lomographers, for whom - by and large - the priority certainly isn't technical rigour and understanding.
Not so fast. They haven't even finalised 35mm yet...
Let's just say that Kodak wanted to 'test the waters', generate a bit of hoop-la, with a re-hashed version of Ektachrome, once-upon-a time, a long, long time ago, one of the Special K's biggest sellers, along with Kodachrome. Unfortunatley, it went about it in a rather clumsy way, releasing it to legions of salivating beta testers, many of which had no idea how to expose E6 (and their silly Instacrap posts reveal this all too clearly), to say nothing on blithely skipping over the meaty bits: a detailed report of the film's technical characteristics. Where's that? None. Zero. Zilch. Just two testers (one amateur, one professional, both very, very experienced) put in any serious effort to run the film at various EIs, test reciprocity, push/pull processing and printing — a bit of this still going on locally (Melbourne), and testing will continue at least until the end of October. My assessment of lightbox shots I have hovered over in Melbourne is that the film is colder than Provia 100F, but has better enumeration of shadows. In some peculiar ways in mixed illumination, it has a passing resemblance to Ektar 100!
Photrio.com contains affiliate links to products. We may receive a commission for purchases made through these links. To read our full affiliate disclosure statement please click Here. |
PHOTRIO PARTNERS EQUALLY FUNDING OUR COMMUNITY: ![]() |