More than likely, and if I were they, I'd be trying to sell the process to another lab. If it involves not-practical-for-hobbiest equipment, then this is the only way it would be carried on. Or they're trying to simply find a buyer for their equipment and client list...presumably they'd take over the lease, buy their building...operate in place. I'd consider offering it if it could be done in a Jobo ATL, but I'm guessing it involves re-exposure and though you can do this with our ATL3, it's impractical for volume work.
Personally I think the B&W chromes are really neat, but I'd have a hard time justifying them when you can't really print them, few would ever see them, and you're more than likely going to be scanning them anyway. OTOH, that hasn't stopped me from shooting E100 as much as I can.... I just don't know. It's one of those really cool processes that you'd like to see stick around, but it's not like I'm going to give up on 510-Pyro because I can get a chrome.