First a disclaimer: I am not a professional photographer, I don’t work in the photographic/camera supply, manufacturing or distribution arena, and I don’t repair of service photographic gear. I am ultimately supremely unqualified to discuss or debate about photographic merchandising, advertising or marketing.
I’m a noob; an amateur, a lover of art and artistic expression. I love film. I love digital. I love art in all its forms. I realize also that people need a forum in which to vent, express and to share.
Having said that, it would seem that APUG, its members, sponsors and affiliates; together with other photographic forums and/or user groups need to realize their strength and influence in this field.
Rather than bemoan and complain, or trumpeting such boasts as “I’ll just fall back on my stash in the fridge ...,” etc. it would seem more constructive and productive to take advantage of that strength by coordinating a collective effort to influence decisions made by corporations such as Kodak which produce imaging and photographic materials and equipment. There is no reason for aficionados of film products to relegate themselves to a “niche” position in a global marketplace. None. But if you regard yourselves as such, and identify with the label of being a “niche” and be content by responding as such, then there you will remain.
IMHO, there are enough organizations such as APUG, as well as professional photographers and individual amateurs who should consider becoming more of an advocacy group. Yes, this has political overtones but if that’s what it takes, then none of us should be shy about supporting efforts that benefit not only consumers of film products and services but those who produce the materials that make the consumption possible.