Dear Pentaxuser,
I misunderstood your intent andI sincerely apologize.
After contemplating your reply and explanation I contacted my editor and, as expected, he said it depends on context and preferences, including which variant of English is being spoken/written. In all of my professional writing me and my organization prefer “they” and that is my inherent bias.
He, my editor, pointed me to several online commentaries on this topic. So it seems that we are both right and neither wrong. Oddly though, according to this reference we seem to be speaking each other’s variant of English.
The choice of it or they to refer to a company is a matter of style. Discover which pronoun for the word "company" you should use in formal writing.
www.languageediting.com
In summary, the appropriate pronouns when referring to an organization are either it or they, whereas when referring to an individual it is appropriate to refer to him or her or he or she or they (when plural)… and in CaliforniaUSA there’s a third option but I can’t recall what it is.
Knowing the name of the company owner, I suppose, makes communication a bit more personal and personable but is not essential. CatLabs, the organization owned by Omer, seems to prefer to identify organizationally. I understand and respect that.