And the Ferrania-made film was good. Maybe not *quite* as up to date as Kodak, Fuji and Agfa but still very good stuff. Even into the early 21st century Truprint were using it as their "buy D&P, get a film free" offer with the Ferrania Solaris 200 and 400 rebranded "Truprint". The colours were beautiful on both though the grain was certainly noticeable on the 400, as far as most end users were concerned it did the job for 5x7 prints. The Ferrania 200 C41 film at that time was as good as anything else on the market except the pro products from Kodak and Fuji. And what's more, because they were manufacturing it in such vast numbers, it was cheaper.
Part of the unfortunate legacy of the 3M years was that the Ferrania name fell out of collective memory and when it reappeared in shops, at budget prices, I know people were wary.
If they ever are able to get Solaris back into production, I'd probably be a customer. I do like P30 too, in the right lighting conditions. My hope is that they continue to beaver away towards their eventual goal of producing C41 and E6 colour films in various formats, in the quantities needed for the times we live in, at prices that are competitive with Kodak and the others.