Yes. This is a very important part, a key part, really. When they started this project not only Fuji was the sole maker of E6 (along with some remnants of Agfa Aviphot Chrome 200), but also the only makers for C41 film were Kodak and Fuji.
Now the things have changed, we have Kodak E6 again, plus Fuji, plus ugly-colors Fugufilm 400. And in C41 we have a new player, Adox with "Color Mission" which has decent colors and promises to get even better in the next iteration. Plus the rebranded Kodak ECN2 films by CineStill that for practical purposes compete with the other C41 films.
Moreover in B/W film the palette (no pun intended) has expanded considerably -- we have all sorts of B/W film with new players. I would think it isn't easy even to market P30 succesfully right now in 2022. Adox already took the lead for most innovative company for B/W film, they are promoting their B/W slides, making kits for slide development, they have the high-resolution films that probably are the same ISO as the real iso of P30, etc etc.
It's probably that the time window for Ferrania to be highly profitable has passed.
And, also, we can't subestimate the involvement of the local government. This is probably one of the key items that slow things to a crawl. I wouldn't be surprised if the Ferrania folks had to wait months or even a full year until the local government approves some budget or some work.
I really wish them success, because they do have the original people involved in the production of Solaris and Imation Chrome, so they do have the know how, and they have most of the machines. But of course that's not enough.