Announcement from Kodak coming on February 23rd 2018

[E. von Hoegh]

Chumming the bait line.
Personally I hope it's something that, if it's not useful to me, will at least contribute to Kodak's continuing production of film.
But this type of marketing as well as the response to it (like over-sugared five year olds at a piñata) is pretty disgusting.

 

[Nodda Duma]

Lol oh. I am a twitter failure

No, that was the first one.
The latest is : https://twitter.com/KodakProFilmBiz/status/966311972731056128
"Do you even push? "

 

[NB23]

I deeply mourn Plus-X and especially tmax3200! God I loved that film!!!!!

 

[Ces1um]

Chumming the bait line.
Personally I hope it's something that, if it's not useful to me, will at least contribute to Kodak's continuing production of film.
But this type of marketing as well as the response to it (like over-sugared five year olds at a piñata) is pretty disgusting.

Whose response to it are you referring to?

 

[E. von Hoegh]

Whose response to it are you referring to?

The responses here, tw!tt3r, other film oriented websites, etc. etc; everywhere I looked, until I stopped looking. No one person is singled out, it's more along the lines of the stuff one reads about in this book - https://en.wikipedia.org/wiki/Extraordinary_Popular_Delusions_and_the_Madness_of_Crowds

 

[Ces1um]

The responses here, tw!tt3r, other film oriented websites, etc. etc; everywhere I looked, until I stopped looking. No one person is singled out, it's more along the lines of the stuff one reads about in this book - https://en.wikipedia.org/wiki/Extraordinary_Popular_Delusions_and_the_Madness_of_Crowds

Well, I don't particularly care to be likened to a hyperactive child for simply offering up a speculation. Half the responses here are made by people trying to exercise their grey matter about a puzzle given a few clues. Solving a riddle as it were. I see no harm in this activity- quite the opposite!

 

[scheimfluger_77]

Maybe it is Chromortrapan. Pick your speed, pick your process... all in one handy emulsion.

 

[E. von Hoegh]

Well, I don't particularly care to be likened to a hyperactive child for simply offering up a speculation. Half the responses here are made by people trying to exercise their grey matter about a puzzle given a few clues. Solving a riddle as it were. I see no harm in this activity- quite the opposite!

I'm not speaking of individuals, as I said above.
The type of marketing, one teaser after the other, the use of social media, the group response, that is the phenomenon I see.
I have had virtually no exposure to how these things travel and grow on the web so when I look closely at it, as I have this, it's a bit shocking.
The individuals are all over a continuum of response from disinterest to simply stated interest to interested in the return of their favorite extinct product to wild speculation bordering on frantic, all based on marketing hype, and not very high-powered hype at that.

I enjoy solving a puzzle too, but there isn't much to work with here.

 

[wyofilm]

All true, but I think in this case it's just (mostly) people having fun harmlessly speculating, wishing, and joking around. At least that's how it looks to me on Photrio. No idea what's going on elsewhere on the web in relation to this.

I agree.

 

[Prest_400]

So they posted a B&W .gif of Usain Bolt in the field.
https://twitter.com/KodakProFilmBiz/status/966372512379621379

We just need TMZ to report TMZ is back.

 

[wyofilm]

So they posted a B&W .gif of Usain Bolt in the field.
https://twitter.com/KodakProFilmBiz/status/966372512379621379

We just need TMZ to report TMZ is back.

Whoa! Do they have to pay Mr. Bolt and for the rights to use that footage?! Can't be worth the cost ... Only a dedicated film audience is going to care about their film release. I doubt Bolt's image would make much difference in this regard.

 

[faberryman]

Whoa! Do they have to pay Mr. Bolt and for the rights to use that footage?! Can't be worth the cost ... Only a dedicated film audience is going to care about their film release. I doubt Bolt's image would make much difference in this regard.

I think it is just a metaphor for fast. Maybe a nod to black and white, though that would be inconsistent with their first photo, which was a wedding in color, so I'm dubious about that.

 

[wyofilm]

I think it is just a metaphor for fast. Maybe a nod to black and white, though that would be inconsistent with their first photo, which was a wedding in color, so I'm dubious about that.

I get the metaphor. I don't understand spending dough to Mr. Bolt and the owner of the footage for a fairly lame, but amusing twitter marketing strategy.

 

[Minoltafan2904]

A gif of usain bolt running = fast
In black and white

 

[faberryman]

I get the metaphor. I don't understand spending dough to Mr. Bolt and the owner of the footage for a fairly lame, but amusing twitter marketing strategy.

I don' think you have to pay Ursain Bolt to show footage of him running in a race. Presumably, they paid the owner of the footage, but they may have overlooked that detail.

 

[Cholentpot]

Some great marketing going on. However it's only great if you deliver.

 

[BrianShaw]

I'm not speaking of individuals, as I said above.
The type of marketing, one teaser after the other, the use of social media, the group response, that is the phenomenon I see.
I have had virtually no exposure to how these things travel and grow on the web so when I look closely at it, as I have this, it's a bit shocking.
The individuals are all over a continuum of response from disinterest to simply stated interest to interested in the return of their favorite extinct product to wild speculation bordering on frantic, all based on marketing hype, and not very high-powered hype at that.

I enjoy solving a puzzle too, but there isn't much to work with here.

Well, I don't particularly care to be likened collectively to a hyperactive child for simply offering up a speculation.

 

[BrianShaw]

I am beginning to believe that this is marketing to distract the market that Ektachrome ain't coming back. ...

I wish I was smart enough to think that thought!

 

[RattyMouse]

I don't see the demand for a high speed color product. Fuji has been discontinuing its high speed products, undoubtedly due to lack of demand. ISO 400 is more than adequate for everything I do. Is it just that photographers have become used to shooting at high ISO with digital and think they need something comparable for film? Or has Kodak just decided it will fill the niche vacuum left by Fuji?

If you shoot medium format, often your lenses open up to all of f/3.5 or f/4.5. High speed film would be very much appreciated.

 

[faberryman]

If you shoot medium format, often your lenses open up to all of f/3.5 or f/4.5. High speed film would be very much appreciated.

I shoot most of my MF on a tripod, and rarely use an ISO 400 film.

 

[Sirius Glass]

Kodak will start selling film which if one chooses to use will make the user fifty years younger and fifty points lighter. I will start buying cases of the film.

 

[cmacd123]

I fondly remember playing with Ektapress film. forget it it was 1000 or mare like P3200, in colour (C-41) - at the time it only came in 50 roll pro-packs but many camera shops would sell it by the roll.

 

[Theo Sulphate]

Kodak would obviously (?) choose to make something that will be a good return on their investment. What is hot today in film? In what area is there the most unsatisfied demand? Other than Instax, which they can't compete with, I myself would expect a high speed color film of some sort.

 

[George Mann]

I will start buying cases of the film.

Even if it's Kodachrome?

 

[RattyMouse]

I shoot most of my MF on a tripod, and rarely use an ISO 400 film.

Tripods dont stop moving objects. Not everyone has the same needs as you.