After all, customers want to distribute the analog product digitally, mostly on social networks."
That is analysis by Silbersaltz CEO. I think he has pretty wide view of the industry.
Yes, darkroom hobbyist are a bit on the rise but that doesn't explain the popularity bubble at all. I think the biggest part are the film shooters that scan to social media.
There are many dead photographers whose estates maintain an account and share the artist's work, news about books and exhibitions etc.


