I think it's worth looking at what the young whippersnappers are doing. Just yesterday a friend in their 30s asked me for advice on a compact camera for doing photo shoots of people...nothing pro but they want to make better social media posts of rope bondage (I move in....interesting circles). Not being overly familiar with the current compact digital camera market, I did a little research before selecting three models that suited my friend's specific needs....but in one "top 10 compact cameras for 2021" article I actually found recommendations for Fuji Instax cameras in amongst the Sonys and Kodaks. This was an article aimed at people who were looking to buy their first proper camera, as opposed to a smart phone, and was explaining why a real camera, even a cheap one, will often perform better for certain types of photo, compared to a phone camera. And in their top 10 list was an Instax camera. Like it or loathe it, it is film. And they were pointing out that it was film, with a different "user experience" and a tangible photo at the end of it.
I have made a small foray into instagram, in that I have an account and occasionally post film photos there. I have a small following, never to rival Ms. Jenner, but it is made up of three groups of people. Existing friends, locals who noted my #Luton on some pictures, and youngsters interested in film photography. I have no doubts that photographers who post better, more varied and more interesting shots and who put more effort into their Instagram have lots of young followers eager to emulate their work. It's one of the big ways people get started these days.
When I returned to film after a few years hiatus in 2013, I was posting to Facebook a lot. Sufficiently that friends who had either not tried film, or who had given it up, asked about buying film, getting it processed. A few years down the line I know I am directly responsible for friends buying *at least* 9 film cameras and two friends have fridges full of film. Last month a 50 year old friend who hadn't shot film in 30 years put a roll through a 60s Agfa camera and came out with a handful of truly excellent portrait shots that he's posted to social media and will further inspire his circle of friends to pick up cameras. But mostly I'm having an influence on a small number of people in their 30s or late 20s.
And it's all growing the film industry again. Whether I ever buy a Silbersalz product or an Instax camera.....indeed I probably won't...but it's all helping keep the coaters going, the chemicals in manufacture, the very idea of film in the minds of people. So it's all good.