Private label film was almost always sold for less than the prime brand stock. In the 80s I bought enough of the colour 100 that I could seek out my preferred supplier, which was generally Konica, no mater if the film was branded Woolco, Canadian Tire, Towers or any other retailer.
Exactly - so I can nothing say against private lable films from the past (70th,80th,90th). Agfa films - for example - were sold - at the top under more than 8
different brand names.
The difference was quite clear.
1) normaly you did know the film from its
identical agfa emulsion.
2) the films were produced exclusive to other brands with same characteristics.
3) the films were "new" because there was no way to take films from "overproduction" - (the demand in films bekäme higher and higher till the erst 2000.) - so everything was very new.
[normaly]
4) the films were cheaper 20% - 50% !!!!!
As far as I know there have never been problems in quality (b -ware).
Because Agfa had very strong restrictions from production to guarantee
highest quality standard with films and with chemicals. Other manufacturers did the same I would guess.
The basis to come to this standard was real mass production.
So Agfa has no problem to waste a complete charge of produced film if they noticed some little failures within production. And Agfas film engineers did their job via controling and testing backed emulsion very strong. Sometimes stronger than the Agfa managers like to see.
Bad films had no chance to that time.
Same was at Kodak.
[nevertheless some films did not have best characteristics from emulsion design.- but the parameters of production were 100,0 % top.]
Today there might have been problems in a way one can't just imagine compared with this mentioned methods from the past.
And it is beginning (just to me/from my point) if a manufacturer who is not able to produce films (because the manufacturer is not known as one of the remaining manufacturers) anounce a so called "new film" and obviously don't want to state from what origin the film is.
........

....no wonder about higher pricing/ marketing hocus pocus / design

.......a real joke in concern of the knolege from production details.
with regards
