Well, not only that, but when the film/plate holder is inserted, there's nothing to see under the dark cloth. May as well interact with the sitter -- it helps produce more natural expressions, lets you cue them for where you want to look, lets you watch for movements (leaning into the camera, leaning away) that could change focus, in the old days let the photographer see if the sitter moved during exposure (which would require a reshoot in most cases) -- IMO, one of the reasons large format portraits are so often better than those where the photographer's eye is in a viewfinder, the camera covering most of his/her face, is because the photographer was interacting with the subject at the moment of exposure.